183 Outbrain Testimonials

“Following years of collaboration with Outbrain on middle and lower-funnel campaigns, we have decided to test their new branding solution, Onyx, to reach our upper-funnel objectives. Results against our awareness KPIs are impressive and the campaign did not stop there. Onyx also allowed us to boost the consideration of our campaign phase, reaching strong CPV levels.”

"We have been working with Outbrain since 2017, and it has always been an absolutely positive experience that has allowed us to strengthen and complete our digital mix. Outbrain‘s Native Discovery technology and its network of premium publishers have strengthened the visibility of our products, reaching a large number of users more interested in buying high-quality footwear. Thanks to the results achieved, the transparency of information shared, and the ongoing dialogue with the team, we are confident that Native Discovery will continue to be an important component of our digital strategy.”

“Being able to rely on a trusted partner for our readers' engagement is key in today’s landscape. Outbrain’s ability to adapt and respond to our challenges is very valuable. Not only did they recommend a solution that more than doubled our overall revenue and allowed us to have full control over our organic-paid recommendation ratio, but the implementation of Smartlogic was fast and smooth; so is their support ever since. We truly look forward to what will bring the next years of our collaboration.”

“The integration of Outbrain’s multiformat demand suite has helped us maintain the most positive experiences for our audiences while unlocking incremental monetisation opportunities. Outbrain continues to innovate in driving the highest value of audience interaction, and our partnership is further evidence of users prioritising their attention in highquality environments.”

"Outbrain is one of those [critical] components helping us deliver the right messages to the right contingent at massive scale and in real time to counter a crisis."

"Smartlogic, is a real game changer for us. Through close collaboration, the Outbrain team managed to boost user engagement with our editorial content and to significantly increase our monetization. The local team always goes above and beyond, meeting our special technical requests and making sure we are in close and regular contact with them. I would recommend all media owners to seriously consider Smartlogic for their websites.”

"Working with Outbrain has significantly helped us to increase page views on Ireland.com – at a significantly reduced cost. With content distribution by Outbrain, we were able to attract a broad and highaffinity audience, and to anchor Ireland as a tourist destination in the minds of hundreds of thousands of website visitors. We are delighted by the extraordinary performance of the campaign implemented by Outbrain."

"For the past few years, the Ferrero Group has been experimenting with the creation of content in order to offer qualitative experiences to consumers, thus fostering the development of a direct relationship and encouraging interactions with the brand. Outbrain’s content discovery proposition was an important channel for our content. Outbrain has enabled us to capture a large qualified audience, thus making it one of the most relevant and competitive channels in driving traffic to our branded platforms.”

"Outbrain’s not only elevated our new user acquisition efforts but also significantly reduced costs per acquisition in comparison to other platforms previously used. This partnership has surpassed our expectations by outperforming other platforms on our main objectives of reach and qualified traffic, solidifying Outbrain's pivotal role in our digital marketing strategy.”

"It is essential for us to be able to reach the best players for our games. Outbrain‘s ability to deliver large volumes of quality traffic across multiple countries, combined with its range of targeting tools, has allowed us to engage our target audience and maintain healthy growth and profitability. As a result, we have been able to scale our investment efforts by a factor of 10 over the past 6 months.”

"We are constantly looking for new solutions to compensate for the increase in our acquisition costs due to the loss of user data. Outbrain's response with its new EBS feature confirms its position as an essential partner in our media mix. I am impressed by Outbrain's ability to continuously innovate and help us achieve mid- and low-funnel performance in this new cookieless era."

“The performance of Outbrain’s recommendations is really impressive. The level of CPA achieved, thanks to its pixel optimization, is the best we ever had in an engagement phase, outperforming all our regular channels for such important campaigns. I am confident we found in Outbrain an important partner for our media mix moving forward, starting with our next major campaign in a few months."

"We are very pleased to see these very good results. This video, which has also benefited from a consistent TV plan, proves that when we favour a quality user experience, the impact on our brand is very good. Peugeot has always been very concerned about respecting internet users, these results confirm our desire to strengthen our efforts in this direction. We are already thinking about launching new tests with creative assets that are even more suited to this engaging format.”

"Outbrain’s advertising suite, combined with Brand Studio’s data-led creative designs, played an essential role in the success of our launch. Our campaigns worked simultaneously to deliver richer outcomes across each stage of the funnel, bringing efficiency from start to finish. We’re excited to continue building on this success with Outbrain as a platform for our outcomes.”

"This campaign proves that programmatic is not limited to awareness objectives. Outbrain’s Zemanta is proving to be a relevant low-funnel lever, just like paid social and search channels. The monitoring and availability of the team, as well as the transparency of data in real time, allowed us to readjust our budgets during the campaign to boost our performance results."