183 Outbrain Testimonials

"In an age when advertisers understand the importance of native ads, the performance optimization solution that Outbrain offers with advanced audience targeting capabilities has allowed us to achieve attractive cost per leads and high percentages of sales."

"While the Esurance blog has historically been about generating awareness for the brand and building affinity with our target markets through timely and useful content, our Custom Audience Campaigns also proved the power of strong content to convert. As content creators and marketers, it was a boon to be able to show ROI and demonstrate the ability of great content to deliver against bottom-line business goals.”

"Outbrain helps us to generate traffic to the website at a very good cost and, in addition to increasing click-through rates, it helps us to get more users to enter the funnel and compare our products - in other words, it helps us to generate leads. Within the mid-funnel it is one of the highest CTR publishers. We are also considering evaluating other options to test the upper part of the branding and awareness funnel."

"Since our collaboration with Outbrain, native ad traffic has increased five-fold due to the success of the campaign, and we are very pleased with the customers we’ve received through Outbrain. Thanks to Outbrain‘s algorithms, we reached our target group – fashionable and price-conscious men – much better than with simple demographic targeting. We have chosen cookie-free, server-to-server tracking and appreciate the precision of Outbrain’s technology.”

"Outbrain is a key partner for us in diversifying our marketing strategy and continues to match expectations with outstanding results. We are very satisfied with the collaboration and continually see significant performance and sales increases thanks to Outbrain. Achieving a ROAS of well over 1000% is a great achievement in the highly competitive e-commerce world. Therefore, we plan to test more native advertising solutions from Outbrain in the future and further expand our cooperation.”

"We are extremely happy with the results that we have achieved with Outbrain. The placements with attention-grabbing formats on premium publishers, in combination with targeted creatives and the optimized landing page, ensured a noticeable increase in brand perception.”

“We are very pleased with the results we were able to achieve with Outbrain. It was important to us to take the #LikeABosch message beyond TV to consumers and convince them to use Cookit. Outbrain‘s attention-grabbing formats and exclusive relationships with premium publishers allowed us to appear in a high-value environment and successfully showcase our product.”

"We are constantly looking for new solutions to compensate for the increase in our acquisition costs due to the loss of user data. Outbrain's response with its new EBS feature confirms its position as an essential partner in our media mix. I am impressed by Outbrain's ability to continuously innovate and help us achieve mid- and low-funnel performance in this new cookieless era."

“Diversifying our media mix and therefore testing other attribution logics is important to us. This is especially the case to improve performance in terms of new visits and conversions, and to feed our audience pools. Outbrain’s added value can be seen by analyzing the performance of the campaign along the entire funnel, and not just by focusing on the last-click as we might be used to. Outbrain actually doubled conversions with this approach, and as a result we're planning to use Outbrain in upcoming digital campaigns.”

"Outbrain is a fantastic platform for us to explain our story and complex proposition within an editorial-style environment. The team has been collaborative, hardworking and transparent. We’ve seen fantastic results in a short period of time and we’ll definitely be working with them again.”

"With the “Read More” button, we could react quickly and flexibly to recent changes in the market. We introduced this new functionality on our site which led to a pleasant user experience and increased the viewability of Smartfeed with little technical effort. The high click rate on the button itself and on other recommendations in the Smartfeed show that our users are open to engaging with these features.”

“We're pleased to collaborate with Outbrain beyond engagement and performance objectives. They have been a great partner on our mid and lower funnel campaigns, and we're very satisfied with the awareness results. Outbrain’s contextually powered video offering has allowed us to reach our viewability and completion targets in a brand-safe, premium environment. We're now very much looking forward to testing further its awareness offering.”

"Outbrain has been extremely successful at increasing brand awareness for Elvie. It is even ahead of paid search in driving traffic to our site.”

“Outbrain is a key contributor in generating cost-effective qualified traffic, continuously feeding relevant and engaged audiences as well as going above and beyond in terms of new visitors each month. It is one thing to outperform usual channels, but Outbrain plays in another league when it comes to mid-funnel KPIs. In addition to engaged users, the platform is also boosting our acquisition results.”

"Native advertising with Outbrain and high-quality content are the ideal combination – not only to achieve engagement, but also to increase brand awareness. The increase in purchase intent shows that users associate the Voltaren brand positively after viewing the Healthy Workouts and are more likely reach for our product.”