"As a leading brand in savory snacks, which is consumer-centric, we are always seeking for new media in order to stay relevant, leading and connected to the motivations of our consumers. We are happy to have done it with the Outbrain team. The results were both above our CTR benchmark and gave motivation to enjoy Doritos."
"Online experimentation is crucial for us to identify new avenues for incremental sales growth and in Outbrain, we have found a partner who provides us with media placements that are high value and effective. It is important that we’re able to reach out to the right audience with low effort quickly within this competitive landscape. We are happy with the CPA Outbrain drove for Domino’s and look forward to achieving greater heights.”
"With OpenDrawer, we wanted users to explore the product through video and creative innovation. Working with Brand Studio we challenged the team to elevate the video assets with additional features and interactions that would capture and keep attention from the target premium audience.”
"The goals of this campaign were to drive verified awareness and attention for our new, quality product. Beyond engagement rates, high attention environments, and quality traffic delivered by the campaign itself, our work with Onyx and the Brand Studio team gave proof to the creative impact and uplift of the Leica brand.”
"Outbrain’s native recommendations across premium publishers’ sites delivered a substantial brand uplift among our target audience – affluent experienced travelers, who travel frequently for business and leisure. Association with attributes such as ‘Luxury’ and ‘High Quality’ showed also a great improvement in brand perception and further confirmed the efficacy of native advertising.”
"Ultimately users that consume Reiss content via Outbrain, and then go on to purchase, have been shown to spend more than those compared to display media."
“We’re very pleased in our partnership with Outbrain. Impactful formats like Native Display allowed us to achieve engagement results much higher than our initial expectations, and it significantly contributed to our campaign’s success.”
“Native Display was ideal for conveying the campaign in close proximity to stores, allowing us to target users through geo-targeting but also in conjunction with a list of contextual audience segments.”
"Outbrain has really helped us tell our story across Asia-Pacific. Through Outbrain, we are able to see what content works, what doesn’t, and we can get very smart with the money we invest to amplify our content.”
"This project was an important one for not only our brand, but the whole Spectrum campaign – in short we needed to get it right in a finite amount of time. The educational nature of the campaign content meant an earned media strategy with Outbrain was a hugely effective channel. Results from the campaign were great, with this activity being our most successful and cost effective.”
"Outbrain helped us on everything from structuring our headlines, to detailed stats on which sites our visitors were coming from. They also suggested running a mobile-only campaign, which has been the most cost-effective marketing activity we’ve used in driving visits to the site."
"It’s less about buying traffic than it is about reaching the right people with relevant headlines to get them to your content."
"With new car models being launched all the time, Fiat is always looking for ways to stand out from its competition by adopting a pull marketing strategy based on content that delivers value for their customers without ever being intrusive. By focusing on the kind of interaction we have with our clients and prospects, we are able to establish a connection with them by replicating the showroom experience. Outbrain Discovery helps us reach users interested in our car models, even before they are actively looking to purchase a new car.”
"Outbrain is our most profitable channel compared to display and other native ad channels we used to generate leads. We are satisfied with the results we’ve achieved so far and consider Outbrain a strategic partner for our marketing mix. This is why we‘ve decided to increase our investment with Outbrain and will continue to rely on Outbrain in the future.”
“The Outbrain campaign quickly emerged as the best performer across all our native channels. With Lookalike Audiences, we knew that we would reach users who really are interested in our content. The average time-on-site and the number of page views per session were above average. In addition, we were able to inspire numerous people to travel to South Africa for a very advantageous CPA.“