"This campaign greatly helped to grow the visibility of the sponsored blogs (50% more unique visitors reached, compared to sponsored blog campaigns run without paid media), and thus significantly increased visits and sales on vertbaudet.fr (40% more traffic and 50% more conversions."
"We are constantly looking for new solutions to compensate for the increase in our acquisition costs due to the loss of user data. Outbrain's response with its new EBS feature confirms its position as an essential partner in our media mix. I am impressed by Outbrain's ability to continuously innovate and help us achieve mid- and low-funnel performance in this new cookieless era."
"With new car models being launched all the time, Fiat is always looking for ways to stand out from its competition by adopting a pull marketing strategy based on content that delivers value for their customers without ever being intrusive. By focusing on the kind of interaction we have with our clients and prospects, we are able to establish a connection with them by replicating the showroom experience. Outbrain Discovery helps us reach users interested in our car models, even before they are actively looking to purchase a new car.”
"Our partnership with Outbrain exceeded our expectations by far. We were able to distribute our content in a scalable manner and achieve superior results compared to other marketing channels. With the help of Outbrain’s recommendation technology, our mobile user base grew by up to 80% as they got inspired by the content and downloaded our app or subscribed to our service."
"Outbrain helps us to generate traffic to the website at a very good cost and, in addition to increasing click-through rates, it helps us to get more users to enter the funnel and compare our products - in other words, it helps us to generate leads. Within the mid-funnel it is one of the highest CTR publishers. We are also considering evaluating other options to test the upper part of the branding and awareness funnel."
"Since our collaboration with Outbrain, native ad traffic has increased five-fold due to the success of the campaign, and we are very pleased with the customers we’ve received through Outbrain. Thanks to Outbrain‘s algorithms, we reached our target group – fashionable and price-conscious men – much better than with simple demographic targeting. We have chosen cookie-free, server-to-server tracking and appreciate the precision of Outbrain’s technology.”
"This campaign was a real first; an opportunity to explore innovation and impact in an increasingly busy digital world. For Lancôme, being able to optimize towards audience attention is a transformative model; one that makes platforms and media plans accountable.”
"The results were proof that attention as a metric can deliver quality and scale. For Lancôme, the format itself allowed video storytelling and product consideration to not just coexist - but work in harmony. We saw quality audiences delivered through engagement with the video and gallery, respectively. It showed that our high-profile ambassadors garnered active attention from Onyx audiences - allowing them to explore the products in a non-disruptive moment of exploration for brand building.”
"Outbrain is a fantastic platform for us to explain our story and complex proposition within an editorial-style environment. The team has been collaborative, hardworking and transparent. We’ve seen fantastic results in a short period of time and we’ll definitely be working with them again.”
“The Outbrain team has closely worked with us over the past few months, sending through recommendations for optimizing our campaigns and providing solutions to our challenges. Since implementing EBS campaigns, we’ve seen a significant increase in the quality of traffic and conversion rate for our Outbrain campaigns.”
"Working with Outbrain has significantly helped us to increase page views on Ireland.com – at a significantly reduced cost. With content distribution by Outbrain, we were able to attract a broad and highaffinity audience, and to anchor Ireland as a tourist destination in the minds of hundreds of thousands of website visitors. We are delighted by the extraordinary performance of the campaign implemented by Outbrain."
“Diversifying our media mix and therefore testing other attribution logics is important to us. This is especially the case to improve performance in terms of new visits and conversions, and to feed our audience pools. Outbrain’s added value can be seen by analyzing the performance of the campaign along the entire funnel, and not just by focusing on the last-click as we might be used to. Outbrain actually doubled conversions with this approach, and as a result we're planning to use Outbrain in upcoming digital campaigns.”
"Utilizing Onyx experiences for High-Impact Display were effortless and impactful. Each format delivered the same creative assets for the Autumn/Winter campaign in a unique way. Served across the new, high-attention Onyx environments and technology, we saw a significant uplift in the engagement and quality of traffic from Outbrain as a full-funnel partner.”
"We achieved great results in terms of output and campaign approach. We were able to easily monitor daily performance, in terms of whitelist, ability, and more. We enjoyed a remarkable level of flexibility, and we loved the fact the custom format was impactful and non-intrusive. Working with Outbrain Brand Studio was a smooth and effortless process."
“We choose Outbrain for their high premium quality of traffic and the efficiency of their platform, but I also believe that the key of our mutual success has been the communication and the help that the Affiliate Hub Account Managers have provided daily. We look forward to continuing working with Outbrain and keep increasing our ROI with them."