“Outbrain‘s new Native Social format has allowed us to improve the impact of our social campaigns and reach a truly relevant consumer base for Samsung, in an absolutely premium and brand safe environment. It‘s an easy format to set up, a great plug and play solution, which is why we decided to test it soon for a new Tiktok activation.”
"We have been working with Outbrain since 2017, and it has always been an absolutely positive experience that has allowed us to strengthen and complete our digital mix. Outbrain‘s Native Discovery technology and its network of premium publishers have strengthened the visibility of our products, reaching a large number of users more interested in buying high-quality footwear. Thanks to the results achieved, the transparency of information shared, and the ongoing dialogue with the team, we are confident that Native Discovery will continue to be an important component of our digital strategy.”
"I think Outbrain is one of the best platforms for native advertising. By placing our brand message within a high-quality and trusted environment, our brand gains exposure and engagement with valuable audiences. In addition, the transparent reports and optimization tools provided by the platform allow us to easily track results, continuously maximize delivery strategies, and achieve strong user traffic and influence in the long term. Outbrain has become an indispensable partner in our advertising mix.”
“The Outbrain campaign quickly emerged as the best performer across all our native channels. With Lookalike Audiences, we knew that we would reach users who really are interested in our content. The average time-on-site and the number of page views per session were above average. In addition, we were able to inspire numerous people to travel to South Africa for a very advantageous CPA.“
"This campaign was a real first; an opportunity to explore innovation and impact in an increasingly busy digital world. For Lancôme, being able to optimize towards audience attention is a transformative model; one that makes platforms and media plans accountable.”
"The results were proof that attention as a metric can deliver quality and scale. For Lancôme, the format itself allowed video storytelling and product consideration to not just coexist - but work in harmony. We saw quality audiences delivered through engagement with the video and gallery, respectively. It showed that our high-profile ambassadors garnered active attention from Onyx audiences - allowing them to explore the products in a non-disruptive moment of exploration for brand building.”
"Having reached maturity with search and social networks, Outbrain has proven to be a solid growth solution for TacoTax. The platform and its features are intuitive, and we were able to quickly see the performance we wanted by continuously optimising our campaigns. This resulted in extremely satisfactory acquisition costs.”
“Onyx Contextual Pre-Roll experience facilitates seamless integration of video storytelling and product consideration, allowing them to coexist harmoniously. The results coming from campaign’s optimization clearly demonstrate that attention metrics are a powerful tool to improve both quality and scale, and contextual targeting is strategic to boost our overall video strategy.”
“The performance of Outbrain’s recommendations is really impressive. The level of CPA achieved, thanks to its pixel optimization, is the best we ever had in an engagement phase, outperforming all our regular channels for such important campaigns. I am confident we found in Outbrain an important partner for our media mix moving forward, starting with our next major campaign in a few months."
"It is essential for us to be able to reach the best players for our games. Outbrain‘s ability to deliver large volumes of quality traffic across multiple countries, combined with its range of targeting tools, has allowed us to engage our target audience and maintain healthy growth and profitability. As a result, we have been able to scale our investment efforts by a factor of 10 over the past 6 months.”
"At vivo, we recognize the need to explore different ad solutions to allow us to adapt and be aware of the ever-changing industry and market. Outbrain ticks that box with its focus on user interest and privacy, which allows us to drive deeper engagement. In addition, Outbrain’s extensive local publisher network and wide variety of ad experiences also enable us to seamlessly diversify vivo’s advertising mix to broaden our reach beyond social and search and meet our business goals.”
“Being able to rely on a trusted partner for our readers' engagement is key in today’s landscape. Outbrain’s ability to adapt and respond to our challenges is very valuable. Not only did they recommend a solution that more than doubled our overall revenue and allowed us to have full control over our organic-paid recommendation ratio, but the implementation of Smartlogic was fast and smooth; so is their support ever since. We truly look forward to what will bring the next years of our collaboration.”
"Outbrain is playing a significant part in our marketing efforts and has long proven itself as a source for highly-engaged audiences. It’s no surprise that we are finding this high level of engagement also in our Video activities.”
"Outbrain has really helped us tell our story across Asia-Pacific. Through Outbrain, we are able to see what content works, what doesn’t, and we can get very smart with the money we invest to amplify our content.”
“Outbrain allowed us to work together on two objectives: creating a qualified audience pool that fed the retargeting phase, and converting visitors to the Transavia site. The A/B tests launched in the beginning and middle of the campaign on the hooks by destination, allowed us to quickly reach our performance objectives while being profitable, thanks to an optimized CPA.”