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"Outbrain’s native recommendations across premium publishers’ sites delivered a substantial brand uplift among our target audience – affluent experienced travelers, who travel frequently for business and leisure. Association with attributes such as ‘Luxury’ and ‘High Quality’ showed also a great improvement in brand perception and further confirmed the efficacy of …
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"This campaign was a real first; an opportunity to explore innovation and impact in an increasingly busy digital world. For Lancôme, being able to optimize towards audience attention is a transformative model; one that makes platforms and media plans accountable.”
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"For the fashion industry, Black Friday Weekend marks a time of high turnover. Therefore, it is important to choose the right marketing strategy, to achieve real conversions. The combination of Outbrain’s attention grabbing native formats and excellent targeting and retargeting with Custom Audiences, produced the best conversion rate compared to …
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"Outbrain helped us on everything from structuring our headlines, to detailed stats on which sites our visitors were coming from. They also suggested running a mobile-only campaign, which has been the most cost-effective marketing activity we’ve used in driving visits to the site."
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"Smartlogic, is a real game changer for us. Through close collaboration, the Outbrain team managed to boost user engagement with our editorial content and to significantly increase our monetization. The local team always goes above and beyond, meeting our special technical requests and making sure we are in close and …
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“Diversifying our media mix and therefore testing other attribution logics is important to us. This is especially the case to improve performance in terms of new visits and conversions, and to feed our audience pools. Outbrain’s added value can be seen by analyzing the performance of the campaign along the …
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"Outbrain has become one of our top marketing channels and an integral part of our growth. We look forward to continuing working with Outbrain.”
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"The good performance of our native campaigns on France is very encouraging. The combination of Outbrain's premium network, their engaging and non-intrusive native formats, and the understanding of the user’s real interests have made it possible to generate highly qualified traffic to our website. Thanks to our close collaboration - …
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"Being able to support an advertiser like Geox is certainly a source of pride: it confirms that expanding our offer with a complete suite of solutions linked to the awareness and premium sphere, with the expertise accumulated over many years on the market, was a winning choice. Outbrain confirms its …
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"We saw audience growth for Inteligência Financeira begin to plateau, and our media mix became less efficient in terms of cost. We decided to explore new ways to meet our qualified traffic goals, and pinpointed Outbrain as the most relevant media to test. The company’s AI-based suite of products, tailored …
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"We have a great partnership with Outbrain. The local team is fully dedicated and has been instrumental in making this activation a success through strategic campaign management and constant optimization. On their recommendation, we installed the Outbrain pixel, which very quickly generated +54% qualified visits."
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"Outbrain has done a fantastic job with helping us reach new audiences and converting first-time purchasers."
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"BeerBazaar and optimism are synonyms. With Outbrain, we multiplied our sales thanks to the effectiveness of the platform in reaching relevant audiences at the right time.”
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"Native advertising with Outbrain and high-quality content are the ideal combination – not only to achieve engagement, but also to increase brand awareness. The increase in purchase intent shows that users associate the Voltaren brand positively after viewing the Healthy Workouts and are more likely reach for our product.”
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“Working with Outbrain in a new, revenue-based partnership is opening up opportunities for the Evening Standard to deliver sustainable revenues throughout the year. By enabling their new branding experiences within our article placements, we’ve been able to capture our users’ valuable attention, delivering on important brand metrics for advertisers while …