"The results were proof that attention as a metric can deliver quality and scale. For Lancôme, the format itself allowed video storytelling and product consideration to not just coexist - but work in harmony. We saw quality audiences delivered through engagement with the video and gallery, respectively. It showed that our high-profile ambassadors garnered active attention from Onyx audiences - allowing them to explore the products in a non-disruptive moment of exploration for brand building.”
“We have had great success working with Outbrain in the past and are very happy with the level of support and the opportunity to test new features on the platform. Launching a new product isn’t always easy - but testing is king. We generated a great amount of leads which proves that the Outbrain audience is interested in Babbel Live alongside our core product. We are excited about the next steps of our partnership as Outbrain has proven itself as a strong and valuable channel for our marketing efforts.”
“Outbrain is a valuable partner for us, proactively recommending solutions that fit very well with our digital strategy. Outbrain helps us to increase our revenue and also keeps an eye on user engagement and the overall user experience. We also receive excellent support from local account management.”
“Outbrain has been L‘Oreal‘s strategic partner since 2014. Thanks to its premium network and international presence, the campaign was able to guarantee sustained traffic to our corporate and financial content. Outbrain consistently delivers a niche, high quality audience.“
"Marketing in a digital world means meeting your consumers where it is most natural for them while providing real value, as opposed to pushing a onesided marketing message. During pregnancy and birth stages our consumers are eager for information, and Huggies, as a leading baby care brand in Israel, is committed to providing them value through highquality and relevant content. Following the successful cooperation of Huggies and Outbrain it is only natural that we expand our collaboration to other categories in the company."
"Working with Outbrain’s native formats and placements has been a great experience. With Outbrain, we significantly exceeded our initial objectives. Content amplification across their premium punisher was an excellent means of generating awareness and engagement. We look forward to working on more native campaigns with Outbrain, their team was transparent and supportive which led to great results.“
"Outbrain helped us on everything from structuring our headlines, to detailed stats on which sites our visitors were coming from. They also suggested running a mobile-only campaign, which has been the most cost-effective marketing activity we’ve used in driving visits to the site."
“Outbrain allowed us to work together on two objectives: creating a qualified audience pool that fed the retargeting phase, and converting visitors to the Transavia site. The A/B tests launched in the beginning and middle of the campaign on the hooks by destination, allowed us to quickly reach our performance objectives while being profitable, thanks to an optimized CPA.”
“Helping our existing and potential new customers with relevant insights on the road freight industry is a good way to strengthen our position as industry leaders. Digital content marketing is a very effective and cost efficient way to connect with customers compared to traditional marketing channels. We chose Outbrain because its publisher network delivers the premium environments we would like to see our articles recommended on. Through Outbrain’s network and targeting capabilities, we received qualified traffic that actually converted.”
"This project was an important one for not only our brand, but the whole Spectrum campaign – in short we needed to get it right in a finite amount of time. The educational nature of the campaign content meant an earned media strategy with Outbrain was a hugely effective channel. Results from the campaign were great, with this activity being our most successful and cost effective.”
“Collaborating with various platforms was key to achieve our business objectives, but the results we’ve seen from Outbrain have been particularly astounding. We recognize that securing high-value customers is crucial not only for our immediate goals but also for the sustained success of our business in the long term. We are grateful for Outbrain’s exceptional advertising technology and the dedication of its team members.”
"Outbrain's proprietary DSP, Zemanta, has become a key pillar of our strategy to diversify our lead generation plan and meet our goals. The results obtained allow us to rely on Outbrain to continue to achieve good results and ensure progressive increases in the performance of our campaigns.”
“We're pleased to collaborate with Outbrain beyond engagement and performance objectives. They have been a great partner on our mid and lower funnel campaigns, and we're very satisfied with the awareness results. Outbrain’s contextually powered video offering has allowed us to reach our viewability and completion targets in a brand-safe, premium environment. We're now very much looking forward to testing further its awareness offering.”
“Working with Outbrain has been a tremendous benefit for us, and more importantly, for our hundreds of partnering publishers. Outbrain's innovative solutions help us to significantly increase our publishers' revenue and improve the user experience on their websites. The impact that Outbrain has for our publishers cannot be overstated, and we look forward to continue building on this productive partnership to achieve even greater success.”
"Outbrain is an important channel for us to inform potential customers about our product range. Thanks to its bid automation solutions, we were able to significantly increase engagement of our savings and investment products.”