"This campaign proves that programmatic is not limited to awareness objectives. Outbrain’s Zemanta is proving to be a relevant low-funnel lever, just like paid social and search channels. The monitoring and availability of the team, as well as the transparency of data in real time, allowed us to readjust our budgets during the campaign to boost our performance results."
"The team at Outbrain continues to provide us with new opportunities to scale our top of funnel efforts efficiently. Being able to slice up targeting by demographics, location, lookalikes, and interest groups finally allowed us to figure out what content we should serve to the right customer at the right time.”
“Outbrain is a key contributor in generating cost-effective qualified traffic, continuously feeding relevant and engaged audiences as well as going above and beyond in terms of new visitors each month. It is one thing to outperform usual channels, but Outbrain plays in another league when it comes to mid-funnel KPIs. In addition to engaged users, the platform is also boosting our acquisition results.”
“Through our successful partnership with Outbrain, and particularly the adoption of their Smartfeed and Smartlogic products, we continue to scale our business and see strong revenue growth, thanks in large part to the scale that Outbrain’s global demand provides.”
"We have been working with Outbrain since 2017, and it has always been an absolutely positive experience that has allowed us to strengthen and complete our digital mix. Outbrain‘s Native Discovery technology and its network of premium publishers have strengthened the visibility of our products, reaching a large number of users more interested in buying high-quality footwear. Thanks to the results achieved, the transparency of information shared, and the ongoing dialogue with the team, we are confident that Native Discovery will continue to be an important component of our digital strategy.”
"Outbrain is part of our PR arsenal now. We’re not only able to use it strategically for earned media; we’re using it opportunistically as well. We plan to do more this year."
“The Outbrain campaign quickly emerged as the best performer across all our native channels. With Lookalike Audiences, we knew that we would reach users who really are interested in our content. The average time-on-site and the number of page views per session were above average. In addition, we were able to inspire numerous people to travel to South Africa for a very advantageous CPA.“
"Our top priority is empowering adults across the U.S. to learn about how they can earn their high school equivalency, opening doors to a better future for themselves and their family. Thanks to Onyx, we were able to drive awareness and engagement for our Finish Your Diploma campaign, connecting people to our website where they could find a free adult education center near them.”
"Outbrain is playing a significant part in our marketing efforts and has long proven itself as a source for highly-engaged audiences. It’s no surprise that we are finding this high level of engagement also in our Video activities.”
"Outbrain is one of those [critical] components helping us deliver the right messages to the right contingent at massive scale and in real time to counter a crisis."
"The F.A.S. is a publication for readers who are particularly interested in high-quality news and reports from business and politics. Outbrain’s interest targeting allowed us to address exactly this target group. We were able to significantly reduce our acquisition costs.”
"At SEAT we consider independent and credible reviews to be a vital part in the customer’s purchase process. By using Outbrain, we have been able to maximise number of visits to these reviews. Through Outbrain’s promotion we lowered our cost per lead for test drive requests, making them a critical part of our overall marketing mix."
"Our collaboration with Outbrain has enabled us to reach both our qualified traffic and cost-efficiency targets. By leveraging its AI-powered bid automation, we were able to generate strong engagement and significantly lower our cost per session, effectively reaching our target audience with outstanding precision and cost control. This partnership has reinforced our confidence in Outbrain as a valuable, outcome-driven partner for impactful digital campaigns.”
“Working with Outbrain in a new, revenue-based partnership is opening up opportunities for the Evening Standard to deliver sustainable revenues throughout the year. By enabling their new branding experiences within our article placements, we’ve been able to capture our users’ valuable attention, delivering on important brand metrics for advertisers while also achieving double-digit incremental revenues – benefitting all stakeholders in the partnership.”
“Outbrain has been L‘Oreal‘s strategic partner since 2014. Thanks to its premium network and international presence, the campaign was able to guarantee sustained traffic to our corporate and financial content. Outbrain consistently delivers a niche, high quality audience.“