168 Oracle Marketing Cloud Testimonials

“Today, 60% of a buyer’s decision-making process happens online. Oracle Marketing Cloud enabled a quantum leap forward in our sales team’s understanding of the needs and intentions of our prospects and clients.”

"Since implementing Oracle Marketing Cloud, we've been able to convince more and more stakeholders that segmenting and targeting is much better than batch-and-blast. We're now seeing average open rates of 39 percent - and we've only just begun."

"We are a long-time Oracle customer, so we did not go through a normal package-selection process. Since we were already using on-premise applications, we did not need to have support for our infrastructure, so we chose to stay with Oracle because it offered Oracle Sales Cloud, which provided not only the flexibility that we needed to really focus on our core business, but also a lower total cost of ownership. The Oracle solution is easy to learn and use, and puts real-time information in the hands of our sales representatives to help them focus on their jobs, even in the field when on mobile devices. Having a single source of truth for information, especially since we operate in multiple countries, is very helpful. Additionally, while Oracle Sales Cloud does the typical blocking and tackling, account contact-lead opportunity forecasting, and pipeline and interaction management, the solution’s ease-of-use and its variety of user interfaces also make our sales force more up to date, all of which are a huge wins for us."

"Oracle Marketing Cloud isn’t just proving the importance of retention and loyalty within the modern marketing picture: it is already translating into massive added value for the entire organization."

"We looked into many platforms. We found that Oracle Marketing Cloud was by far the best product on the market. We are able to speak to customers in an automated, individualized way."

"The lifecycle marketing programs we've built with Oracle Marketing Cloud have changed the way we do marketing."

"Oracle Eloqua has enabled us to create a more accurate and strategic approach to our sales and marketing, increasing engagement and improving ROI."

"With Oracle Responsys, we can target and individually control the number of emails we send. Every customer gets as much mail as he or she wants."

"Since a wider digital reach now means broader insights, I can say that Oracle Marketing Cloud has flipped the way we approach our advertising sales process altogether. We are moving away from mere procurement and media plan execution into a content solution paradigm where we help our partners build, promote, and scale content and campaigns across all touch points."

“Since we've fully on-boarded with Oracle Responsys, we've had consecutive double digit growth from the email channel. [For] example, [the] first quarter of this year was 20% ahead of our target and 35% ahead of [the] first quarter last year.”

"All in all, everybody was so impressed with the figures that they were using Oracle Marketing Cloud after just six months, which is a fragment of the time typically required to deliver innovation in any given enterprise environment."

"By integrating ReadyTalk with the Oracle Marketing Cloud marketing automation system, Cloudera increased the number of webinars hosted per month 4x."

"This campaign established a roadmap for best practices around campaign localization. It created a precedent for the systems and processes that effectively leverage campaign content across international markets. The team is now far more collaborative, recycling existing campaign content and sharing knowledge. This perfectly matches with one of our company values."

“Our management team could be confident offering discounts would increase conversions and user satisfaction without cannibalizing sales because of our ability to execute a long term A/B test that validated our results. Oracle Responsys made its own case for implementing our cart abandonment program across our user base, and has sharpened the focus of the company on using testing and optimization as a practice across campaigns.”

"We want to be able to speak to the ModCloth girl in the right tone, at the right time, on the right channel, And we’re able to do that with Oracle Marketing Cloud."