"The lifecycle marketing programs we've built with Oracle Marketing Cloud have changed the way we do marketing."

"Getting communications personalized by gathering information about the customers. We can see what they have bought. We can see what they have searched for."

"We're offering customers something they've never been able to do before with modern web-like interactions within email on mobile devices. By providing this ability, we've seen customers spending less time on email, but engaging at a much higher level."

"Oracle Marketing Cloud isn’t just proving the importance of retention and loyalty within the modern marketing picture: it is already translating into massive added value for the entire organization."

"We looked into many platforms. We found that Oracle Marketing Cloud was by far the best product on the market. We are able to speak to customers in an automated, individualized way."

"Oracle Eloqua has enabled us to create a more accurate and strategic approach to our sales and marketing, increasing engagement and improving ROI."

"With Oracle Responsys, we can target and individually control the number of emails we send. Every customer gets as much mail as he or she wants."

"Since a wider digital reach now means broader insights, I can say that Oracle Marketing Cloud has flipped the way we approach our advertising sales process altogether. We are moving away from mere procurement and media plan execution into a content solution paradigm where we help our partners build, promote, …

“Since we've fully on-boarded with Oracle Responsys, we've had consecutive double digit growth from the email channel. [For] example, [the] first quarter of this year was 20% ahead of our target and 35% ahead of [the] first quarter last year.”

"All in all, everybody was so impressed with the figures that they were using Oracle Marketing Cloud after just six months, which is a fragment of the time typically required to deliver innovation in any given enterprise environment."

"By integrating ReadyTalk with the Oracle Marketing Cloud marketing automation system, Cloudera increased the number of webinars hosted per month 4x."

"This campaign established a roadmap for best practices around campaign localization. It created a precedent for the systems and processes that effectively leverage campaign content across international markets. The team is now far more collaborative, recycling existing campaign content and sharing knowledge. This perfectly matches with one of our company …

“Our management team could be confident offering discounts would increase conversions and user satisfaction without cannibalizing sales because of our ability to execute a long term A/B test that validated our results. Oracle Responsys made its own case for implementing our cart abandonment program across our user base, and has …

"We want to be able to speak to the ModCloth girl in the right tone, at the right time, on the right channel, And we’re able to do that with Oracle Marketing Cloud."

"The installation of a dedicated CRM team has revolutionised the way we send emails with real-time triggers, marketing automation, personalisation, targeted sends ,and consistency in data being used for marketing campaigns."