“Our management team could be confident offering discounts would increase conversions and user satisfaction without cannibalizing sales because of our ability to execute a long term A/B test that validated our results. Oracle Responsys made its own case for implementing our cart abandonment program across our user base, and has …

"We’ve been very impressed at how quickly our new campaign and lead management capability has delivered results. After only nine months, we generated 600 MQLs and delivered new pipeline worth €9M – not to mention the wider business benefits that come from having real control and visibility of the end-to-end …

“With a 54.8% responder-to-open rate, Aer Lingus email marketing is now personalized, cost effective, and at the highest engagement levels the company has ever seen.”

"The installation of a dedicated CRM team has revolutionised the way we send emails with real-time triggers, marketing automation, personalisation, targeted sends ,and consistency in data being used for marketing campaigns."

"It’s not enough to advertise. We always hear about being in the right place at the right time, but with thousands of advertisers pinning their hopes on a magic moment, how is success ascertained? Today, audiences determine brand success."

"By focusing our email marketing efforts around the customer lifecycle through trigger-based emails, our marketing engagement rates have increased by 63%. Through this customer centric approach, we have developed deeper relationships with our customers, dramatically increasing retention rates."

“I would definitely recommend the Oracle Marketing Cloud. The tool is very robust. It’s very easy to use. It’s got a fantastic reporting functionality.”

“Attending to the customer. What they want. What they don’t want. It’s about paying attention to their needs and reacting to that.”

“Of the quality leads that’s we’ve sent over from 2015-2016, we’ve seen a 154% increase in year over year, quality leads. Really nobody has that flexibility and that scalability that Eloqua does.”

"Customer support time decreased by 92% and the metrics provided by Oracle Marketing Cloud enable us to support internal and partner confidence with hard numbers."

"Integrated advertising agency helped luxury automobile manufacturer establish a data management platform and increased conversion rates by 60 percent."

"With the integration between Oracle Marketing Cloud and our social media accounts, we have been hitting goals we didn’t realize we would hit. In a matter of months, we registered 14,588 shares on LinkedIn alone, which is just phenomenal when you know that two years ago, we had no social …

“After just one test, the outputs from Oracle Maxymiser were so significant and the benefits so obvious, that we’ve been testing non-stop ever since.”

“Oracle Responsys has helped Etraveli strike the right balance between personalization and automation in our email marketing communications. As a result, income from the email channel has grown by 70% year on year.”

“The new bespoke email template allowed Reiss to become more agile in presenting impactful content to customers, thanks to a dramatic reduction in build time for email communications.”