"Before, to build a marketing campaign, it took me about three hours—to build it and to execute it. Now it takes me minutes."

"It’s our responsibility as marketers to give customers the information they are asking for—rather than the information that we want to deliver."

“Oracle Marketing Cloud enables us to communicate at scale in a highly relevant way, using our behavioural data and Oracle Marketing Cloud’s trigger programs – that’s where we are seeing the true benefits. Customers are ultimately looking for highly relevant content and you can’t get that level of relevance, control, …

"We selected Oracle Marketing Cloud because of its flexible data model, which is not offered by most vendors, and its ability to integrate with numerous third-party systems. These were perfectly suited to our company’s complex data structure and large independent network of security software resellers."

"We selected Oracle Eloqua because of its rich functionality and ability to seamlessly integrate with our CRM systems and IT product portals. Also, the dynamic nature of Oracle Cloud is extremely well suited to our global operations and to our strategy of transitioning to a customer-centric approach."

"It’s a saturated market, so for me the service is the defining factor in choosing a tool. The main reason why I’ve been steering towards Oracle Maxymiser is the support we get from Oracle’s product team. We went through a lot of front-end and back-end changes. The product team came …

"Several years of rapid development into new areas—precision immunotherapy, biopharmaceuticals, and biological reagent products, to name a few—resulted in disparate data sources. Oracle Marketing Cloud enabled us to combine marketing data with our CRM to optimize data processes, improve efficiency, and strengthen the accuracy of leads."

"As a smart city transportation solutions provider, we use Oracle Marketing Cloud to help us expand to overseas markets. It helps us manage member lifecycles and automate drive-experience activities, which help improve customer experience and efficiency."

"We chose Oracle BlueKai for its flexibility, its functionality, its interfaces to our ad servers and third-party platforms, and also for the deep understanding of our business provided by Oracle expert services."

"Oracle Marketing Cloud enabled us to develop a unique customer experience survey to support our software, consultancy, and training activities. As a result, training sales grew by 18%—and we have more satisfied customers, less churn, more active communications, and a better understanding of customers’ needs."

"We rely on Oracle Marketing Cloud to not only automate all marketing activities, but also accumulate insights so that we can analyze customer preferences and needs. We now push relevant content to customers based on the communication characteristics of different platforms—this plays a critical role in our ability to be …

"With Oracle Eloqua Marketing Enterprise Cloud Service, we now use the interaction behavior of online-to-offline leads, filter for the highest-quality of these leads, and then provide that data to our sales department. This only strengthens our position as a leading global supplier of machine-to-machine modules."

"We are developing overseas markets for our ecommerce business with Oracle Marketing Cloud, which we use to build a multidimensional marketing contact database. We are also automating marketing activities for membership lifecycles so reps can manage, communicate with, and monitor the lifecycles of their own contacts."

"With Oracle Marketing Cloud, we integrated all group data, including mobile-based and offline CRM data, into a unified platform to enable a single customer view. We now provide our clients with unique, data-driven customer experiences, boosting campaign effectiveness and cost efficiency."

"For our data management platform, we selected Oracle Marketing Cloud over several competitors due to its comprehensive functionality and integration capabilities, which ensure that we and our group and non-group clients can reach the right customer at the right time using the right channel."