"Oracle Marketing Cloud isn’t just proving the importance of retention and loyalty within the modern marketing picture: it is already translating into massive added value for the entire organization."
"From a metrics standpoint, since we first implemented multimode lead scoring models, we have seen an increase in the number of MQLs quarter over quarter from the same time frame last year of 93%."
"We knew that using customer data drives higher engagement than the batch-and-blast technique we were previously using. By using this data and dynamic content rules to filter what promotions would be sent to which customers, we hoped to deliver relevant, timely content to inboxes, make our newsletters more compelling, and drive higher engagement."
"It’s much-muchmuch easier to set up campaigns based on user interaction as well as to measure them. And, it saves time and gives better insights on results. Basically it saves time while upping the quality."
"We expected the bounce rate to go down, but we didn’t expect it to go down that dramatically. Now we know we’re delivering the right content to specific audiences when they need it."
"Getting our message to the correct person and centralizing client information is essential to our business. With Oracle Marketing Cloud, we have seen a huge improvement in email deliverability—our messages are hitting the inbox and not the spam folder."
"A global technology consulting and digital solutions company deployed marketing automation to grow the marketing-sourced pipeline by 30 percent within just 6 months."
“Oracle Marketing Cloud helps us innovate and achieve our goals everyday, because we are able to cut time down on various manual processes that have happened across the board in Dell as a company.”
"A single campaign has driven a massive result and underlined the value of our relationship with Oracle Maxymiser."
“With Oracle Marketing Cloud, there’s no other tool that I’ve seen to get that 1:1 marketing that we need.”
“The Oracle Marketing Cloud has been extremely beneficial for us, because now we have been able to create active segments. Over the past six months we have been able to increase the number of qualified sales leads to our sale business units by 94%.”
"We are now delivering customercentric, end-to-end, tailored messaging that is aligned with the personal customer journey."
“With Oracle Marketing Cloud, we really felt that they were strategically set up to help guide us down this journey to all digital marketing.”
“Great technology fuels great cultural change: that’s what happened with Oracle Marketing Cloud. In less than 12 months, our marketing team turned into a truly international organization with the creative power to change things and prove it.”
"Eloqua has surpassed our expectations in our first year as we’ve seen a 70% rise in our business with a very, very healthy ROI."