"We selected Oracle Eloqua because of its rich functionality and ability to seamlessly integrate with our CRM systems and IT product portals. Also, the dynamic nature of Oracle Cloud is extremely well suited to our global operations and to our strategy of transitioning to a customer-centric approach."

"With Oracle Eloqua Marketing Enterprise Cloud Service, we now use the interaction behavior of online-to-offline leads, filter for the highest-quality of these leads, and then provide that data to our sales department. This only strengthens our position as a leading global supplier of machine-to-machine modules."

"Working with Oracle Maxymiser feels like an extension of the team the insights the campaign design team share are an invaluable guide to how we can improve our sales funnel and they never cease to deliver on the technical side."

“With Oracle, we can better manage and optimize multiple agent-facing and consumer-facing campaigns at the same time. The solution has helped us identify communication gaps, thus improving the overall experience.”

“It’s critical for us to have that one-to-one relationship—that kind of marketing involvement with our users and our community—because that’s what they expect.”

“With a 54.8% responder-to-open rate, Aer Lingus email marketing is now personalized, cost effective, and at the highest engagement levels the company has ever seen.”

"Thermo Fisher Science Education increased email subscription opt-in rate by 55% with Oracle Marketing Cloud."

“Our donors individual impact makes a tremendous difference in the developing world, and doing an incredible job with personalization and marketing is core to that, core to our relationships with donors.”

“Oracle Marketing Cloud and Marketing Cube have enabled us to engage and interact with our members in a different way. We have started to obtain a 360 degree view of our business. In doing so we’ve experienced an extraordinary period of growth.”

“The new, shared insight into our lead management funnel provides a clearer picture of the quality and quantity of leads needed to achieve revenue targets, enabling marketing to develop lead generation and nurturing strategies to engage the right prospects, in the right way, at the right time.”

"Thanks in part to Oracle Marketing Cloud, we are definitely seeing an increase in click through rates on emails as we are rendering more relevant content. We’ve seen a drop in opt-outs, which indicates we’re having the right conversations with people at the right time, and we’ve seen growth in …

“Oracle Marketing Cloud enables us to communicate at scale in a highly relevant way, using our behavioural data and Oracle Marketing Cloud’s trigger programs – that’s where we are seeing the true benefits. Customers are ultimately looking for highly relevant content and you can’t get that level of relevance, control, …

“We conduct a lot of surveys and use online forms to gather data about our fans to try to enhance their experience at every turn. Everything we do revolves around making sure our fans have a superior experience.”

"Thanks to a new sales nurturing program, Jackson Healthcare saw a 24% lift in nominations for its national charitable service awards – fulfilling the award program’s mission and increasing awareness overall."

“We’re getting data from many sources and analyzing it to create a blueprint for each customer. That lets us send communications that offer high value and that customers are delighted to receive.”