"Atria Management counts on Oracle Marketing Cloud to support email marketing for our 190+ senior living communities as well as for strategic company-wide marketing campaigns. To reap the full benefit from our efforts, we’re integrating Oracle Marketing Cloud with our home-grown CRM system. We added data tools to our Oracle …

"Leveraging data whether it’s different products that people bought from us, different content they’ve been engaged in, how they heard about us."

"We knew that using customer data drives higher engagement than the batch-and-blast technique we were previously using. By using this data and dynamic content rules to filter what promotions would be sent to which customers, we hoped to deliver relevant, timely content to inboxes, make our newsletters more compelling, and …

“With a 54.8% responder-to-open rate, Aer Lingus email marketing is now personalized, cost effective, and at the highest engagement levels the company has ever seen.”

"Thermo Fisher Science Education increased email subscription opt-in rate by 55% with Oracle Marketing Cloud."

“Our donors individual impact makes a tremendous difference in the developing world, and doing an incredible job with personalization and marketing is core to that, core to our relationships with donors.”

“Oracle Marketing Cloud and Marketing Cube have enabled us to engage and interact with our members in a different way. We have started to obtain a 360 degree view of our business. In doing so we’ve experienced an extraordinary period of growth.”

“The new, shared insight into our lead management funnel provides a clearer picture of the quality and quantity of leads needed to achieve revenue targets, enabling marketing to develop lead generation and nurturing strategies to engage the right prospects, in the right way, at the right time.”

"Thanks in part to Oracle Marketing Cloud, we are definitely seeing an increase in click through rates on emails as we are rendering more relevant content. We’ve seen a drop in opt-outs, which indicates we’re having the right conversations with people at the right time, and we’ve seen growth in …

“Oracle Marketing Cloud enables us to communicate at scale in a highly relevant way, using our behavioural data and Oracle Marketing Cloud’s trigger programs – that’s where we are seeing the true benefits. Customers are ultimately looking for highly relevant content and you can’t get that level of relevance, control, …

“We conduct a lot of surveys and use online forms to gather data about our fans to try to enhance their experience at every turn. Everything we do revolves around making sure our fans have a superior experience.”

"Thanks to a new sales nurturing program, Jackson Healthcare saw a 24% lift in nominations for its national charitable service awards – fulfilling the award program’s mission and increasing awareness overall."

“We’re getting data from many sources and analyzing it to create a blueprint for each customer. That lets us send communications that offer high value and that customers are delighted to receive.”

“Rather than just being driven by opinions, we use facts and numbers to drive our marketing investments. You can’t argue with increased open rates, click through rates, conversion rates, and revenue.”

“Our new Customer Lifecycle program and our onboarding drive has harnessed the power of Oracle Eloqua to create a positive customer experience that gives us a real competitive advantage.”