168 Oracle Marketing Cloud Testimonials

“Today, we close three times as many customers with half the salespeople we used to have. We’ve become a lean and mean ROI machine.”

"Now we use customer data and behavior to target display ads and deliver them when the customer is in the market. This aligns display with our contact strategy and our relationship marketing programs, and makes it easier to optimize."

"I cannot be more pleased with the innovative platform capabilities, the data marketing know-how, and the forward-thinking strategies that come with the brand. Big data marketing is a competitive asset and I look forward to extending the use of the solution in every area of our business to drive more return from our marketing dollars."

"We’re really in the process of defining our tiers of customers based on purchase history—based on interaction history—and we’re looking to define a good, better, best customer."

"We’ve been using Oracle Eloqua for over eight years now. Last year, we assessed other vendors and found, once again, that it is the right solution for us. Last year, Oracle introduced Program Canvas, a feature of Oracle Eloqua Marketing Cloud Service, which we were one of the first companies to adopt, was an important contributing factor."

“The major difference for us is that we can do real-time communication based on previous behaviors from the last communication that we sent out. The major difference for us is that we can do real-time communication based on previous behaviors from the last communication that we sent out.”

“The customer starts getting customized information in emails following—based on what they clicked in the previous email. We’re able to build out that profile of our customer.”

“Our email program is central to the Babycenter experience. What we are able to do with our mass personalization approach Every user feels like the experience is customized.”

“Everything from the client success manager to the onboarding team—the whole process was just fantastic. I feel like I have another team member.”

“Oracle gives us the power features we need to stay aggressive with our marketing, while also ensuring high deliverability to give us the greatest return on our marketing dollar.”

“Marketing contribution to the sales pipeline has doubled in just three years. Oracle Marketing Cloud allows us to put precise metrics behind everything we do so we can maximize our efforts. Reporting always keeps our sales teams up-to-date with what worked and what failed to deliver business results.”

“Oracle Marketing Cloud makes it easier to nurture prospects with complex, multi-step campaigns, and to test what’s working and what’s not as we present our complete product offering to the public.”

“With Oracle, we can better manage and optimize multiple agent-facing and consumer-facing campaigns at the same time. The solution has helped us identify communication gaps, thus improving the overall experience.”

“It’s critical for us to have that one-to-one relationship—that kind of marketing involvement with our users and our community—because that’s what they expect.”

“With a 54.8% responder-to-open rate, Aer Lingus email marketing is now personalized, cost effective, and at the highest engagement levels the company has ever seen.”