"We rely on Oracle Marketing Cloud to not only automate all marketing activities, but also accumulate insights so that we can analyze customer preferences and needs. We now push relevant content to customers based on the communication characteristics of different platforms—this plays a critical role in our ability to be …

"We are now delivering customercentric, end-to-end, tailored messaging that is aligned with the personal customer journey."

"Oracle Marketing Cloud and Oracle Social Cloud have become core pieces of our organization, changing the way we look at content creation through a new framework that allows us to build personas, produce appropriate content with maximum value to our consumers and our business partners, and measure the impact at …

"We’ve determined that prospects who read customer stories are two and a half times more likely to become customers. It’s no coincidence that 70 percent of our annual revenue is tied directly to our online marketing efforts driven by Oracle Marketing Cloud."

"Content marketing is now our primary marketing strategy. We have a small team, so this is the area that makes the most sense for us to focus on because it has the greatest ROI. We actually stopped using Google pay-per-click about six months after adopting Oracle Marketing Cloud."

"We’re really in the process of defining our tiers of customers based on purchase history—based on interaction history—and we’re looking to define a good, better, best customer."

"We’ve been using Oracle Eloqua for over eight years now. Last year, we assessed other vendors and found, once again, that it is the right solution for us. Last year, Oracle introduced Program Canvas, a feature of Oracle Eloqua Marketing Cloud Service, which we were one of the first companies …

“The major difference for us is that we can do real-time communication based on previous behaviors from the last communication that we sent out. The major difference for us is that we can do real-time communication based on previous behaviors from the last communication that we sent out.”

“The customer starts getting customized information in emails following—based on what they clicked in the previous email. We’re able to build out that profile of our customer.”

“Our email program is central to the Babycenter experience. What we are able to do with our mass personalization approach Every user feels like the experience is customized.”

“Everything from the client success manager to the onboarding team—the whole process was just fantastic. I feel like I have another team member.”

“Oracle gives us the power features we need to stay aggressive with our marketing, while also ensuring high deliverability to give us the greatest return on our marketing dollar.”

“Marketing contribution to the sales pipeline has doubled in just three years. Oracle Marketing Cloud allows us to put precise metrics behind everything we do so we can maximize our efforts. Reporting always keeps our sales teams up-to-date with what worked and what failed to deliver business results.”

“Today, we close three times as many customers with half the salespeople we used to have. We’ve become a lean and mean ROI machine.”

“Oracle Marketing Cloud makes it easier to nurture prospects with complex, multi-step campaigns, and to test what’s working and what’s not as we present our complete product offering to the public.”