"After enjoying the benefits of Oracle Marketing Cloud for several years, we wanted to extend its power to our sales team to allow them to better understand client buying decisions—helping them to sell smarter and more efficiently, better educate clients and, ultimately, increase revenue. With Oracle Accelerated Buying Experience, we …

"An effective email campaign is the best instrument we have to keep front of mind with our customers. The ability to send them truly relevant and timely messages has directly resulted in a significant uplift in revenue; demonstrating a true impact on business performance."

"After considering data security and the time and cost to build the CRM system, we selected Oracle Sales Cloud and Oracle Marketing Cloud instead of on-premises solutions. The complete flexibility of Oracle Cloud solutions also helped our marketing and sales departments to drive sales results."

"Content marketing is now our primary marketing strategy. We have a small team, so this is the area that makes the most sense for us to focus on because it has the greatest ROI. We actually stopped using Google pay-per-click about six months after adopting Oracle Marketing Cloud."

"We’re really in the process of defining our tiers of customers based on purchase history—based on interaction history—and we’re looking to define a good, better, best customer."

"We’ve been using Oracle Eloqua for over eight years now. Last year, we assessed other vendors and found, once again, that it is the right solution for us. Last year, Oracle introduced Program Canvas, a feature of Oracle Eloqua Marketing Cloud Service, which we were one of the first companies …

“The major difference for us is that we can do real-time communication based on previous behaviors from the last communication that we sent out. The major difference for us is that we can do real-time communication based on previous behaviors from the last communication that we sent out.”

“The customer starts getting customized information in emails following—based on what they clicked in the previous email. We’re able to build out that profile of our customer.”

“Our email program is central to the Babycenter experience. What we are able to do with our mass personalization approach Every user feels like the experience is customized.”

“Everything from the client success manager to the onboarding team—the whole process was just fantastic. I feel like I have another team member.”

“Oracle gives us the power features we need to stay aggressive with our marketing, while also ensuring high deliverability to give us the greatest return on our marketing dollar.”

“Marketing contribution to the sales pipeline has doubled in just three years. Oracle Marketing Cloud allows us to put precise metrics behind everything we do so we can maximize our efforts. Reporting always keeps our sales teams up-to-date with what worked and what failed to deliver business results.”

“Today, we close three times as many customers with half the salespeople we used to have. We’ve become a lean and mean ROI machine.”

“Oracle Marketing Cloud makes it easier to nurture prospects with complex, multi-step campaigns, and to test what’s working and what’s not as we present our complete product offering to the public.”

“With Oracle, we can better manage and optimize multiple agent-facing and consumer-facing campaigns at the same time. The solution has helped us identify communication gaps, thus improving the overall experience.”