168 Oracle Marketing Cloud Testimonials

"Unlike other platforms, Oracle Marketing Cloud does not require the purchase of physical servers. The product’s scalability is crucial as we expand the program to more consultants and strengthen its personalized approach. Oracle offered great flexibility for us to first use this solution as a pilot project."

“Our management team could be confident offering discounts would increase conversions and user satisfaction without cannibalizing sales because of our ability to execute a long term A/B test that validated our results. Oracle Responsys made its own case for implementing our cart abandonment program across our user base, and has sharpened the focus of the company on using testing and optimization as a practice across campaigns.”

"We want to think about each piece that’s important to each customer. It’s not just about the campaign anymore—but putting together all the information they want to hear from us at the time they want to hear it."

"While it’s a long road to Utopia, marketing automation has already enabled Upskilled to drive business growth and customer service. Thanks to Oracle Marketing Cloud, and the team at Marketing Cube, Upskilled’s marketing team now has the time to spend on innovation, optimising campaign performance, and support."

"We're engaging customers with relevant content at the right time which has increased customer engagement in email and, in turn, improved revenue and yield."

"In the past we would blast our entire database with the same content without any kind of personalisation. Now, we are working to engage with our subscribers at a deeper level by ensuring that email content speaks to their interests and programming preferences."

"Now we use customer data and behavior to target display ads and deliver them when the customer is in the market. This aligns display with our contact strategy and our relationship marketing programs, and makes it easier to optimize."

"One article about IU’s residence centers, which incoming freshmen are particularly interested in, was shared 1,100 times. That’s the way prospective students want to get their information these days."

"Since implementing Oracle Marketing Cloud, we've been able to convince more and more stakeholders that segmenting and targeting is much better than batch-and-blast. We're now seeing average open rates of 39 percent - and we've only just begun."

"There is no way we could have done this without marketing automation. We simply did not have the staff or resources. We couldn’t have done it without Oracle Marketing Cloud."

"We’ve seen a 60% lift in asset downloads from our Oracle Content Marketing solution."

"It’s not about messaging or branding. It’s about taking data, analyzing it, and being smart about how you use it."

"We’ve learned that if you want to get a great return on your marketing investment, you have to orchestrate programs in a way that tells your story consistently across channels, and you have to allow customers to dictate how they want you to communicate with them."

"As Denmark’s number one tourist attraction, experience is at the centre of what we aim to achieve and thanks to the way we are using Oracle Marketing Cloud, we can now tell the Tivoli Gardens story effortlessly and provide a better experience for customers."

"We’ve determined that prospects who read customer stories are two and a half times more likely to become customers. It’s no coincidence that 70 percent of our annual revenue is tied directly to our online marketing efforts driven by Oracle Marketing Cloud."