"It’s much-muchmuch easier to set up campaigns based on user interaction as well as to measure them. And, it saves time and gives better insights on results. Basically it saves time while upping the quality."

“The Oracle Marketing Cloud has been extremely beneficial for us, because now we have been able to create active segments. Over the past six months we have been able to increase the number of qualified sales leads to our sale business units by 94%.”

“Our email program is central to the Babycenter experience. What we are able to do with our mass personalization approach Every user feels like the experience is customized.”

"For us, the customer is the center of everything. The feeling I want the customer to walk away from one of our emails or a site experience—I want them to walk away with the feeling that Verizon understands me."

"While it’s a long road to Utopia, marketing automation has already enabled Upskilled to drive business growth and customer service. Thanks to Oracle Marketing Cloud, and the team at Marketing Cube, Upskilled’s marketing team now has the time to spend on innovation, optimising campaign performance, and support."

"We're engaging customers with relevant content at the right time which has increased customer engagement in email and, in turn, improved revenue and yield."

"In the past we would blast our entire database with the same content without any kind of personalisation. Now, we are working to engage with our subscribers at a deeper level by ensuring that email content speaks to their interests and programming preferences."

"Now we use customer data and behavior to target display ads and deliver them when the customer is in the market. This aligns display with our contact strategy and our relationship marketing programs, and makes it easier to optimize."

"One article about IU’s residence centers, which incoming freshmen are particularly interested in, was shared 1,100 times. That’s the way prospective students want to get their information these days."

"Since implementing Oracle Marketing Cloud, we've been able to convince more and more stakeholders that segmenting and targeting is much better than batch-and-blast. We're now seeing average open rates of 39 percent - and we've only just begun."

"There is no way we could have done this without marketing automation. We simply did not have the staff or resources. We couldn’t have done it without Oracle Marketing Cloud."

"We’ve seen a 60% lift in asset downloads from our Oracle Content Marketing solution."

"It’s not about messaging or branding. It’s about taking data, analyzing it, and being smart about how you use it."

"We’ve learned that if you want to get a great return on your marketing investment, you have to orchestrate programs in a way that tells your story consistently across channels, and you have to allow customers to dictate how they want you to communicate with them."

"As Denmark’s number one tourist attraction, experience is at the centre of what we aim to achieve and thanks to the way we are using Oracle Marketing Cloud, we can now tell the Tivoli Gardens story effortlessly and provide a better experience for customers."