"We are sending more emails than ever, but they are much more interactive and personalised. We have multiple programs that run on a daily basis. We couldn’t do that without automation."

“Oracle Marketing Cloud helps us innovate and achieve our goals everyday, because we are able to cut time down on various manual processes that have happened across the board in Dell as a company.”

"With Oracle Cloud and Oracle Advanced Analytics, we have incredible amounts of data at our fingertips—115 million households with 260 million individuals and roughly 800 attributes for each consumer record—and can extract knowledge and discover new insights that help propel our business forward."

"While it’s a long road to Utopia, marketing automation has already enabled Upskilled to drive business growth and customer service. Thanks to Oracle Marketing Cloud, and the team at Marketing Cube, Upskilled’s marketing team now has the time to spend on innovation, optimising campaign performance, and support."

"We're engaging customers with relevant content at the right time which has increased customer engagement in email and, in turn, improved revenue and yield."

"In the past we would blast our entire database with the same content without any kind of personalisation. Now, we are working to engage with our subscribers at a deeper level by ensuring that email content speaks to their interests and programming preferences."

"Now we use customer data and behavior to target display ads and deliver them when the customer is in the market. This aligns display with our contact strategy and our relationship marketing programs, and makes it easier to optimize."

"One article about IU’s residence centers, which incoming freshmen are particularly interested in, was shared 1,100 times. That’s the way prospective students want to get their information these days."

"Since implementing Oracle Marketing Cloud, we've been able to convince more and more stakeholders that segmenting and targeting is much better than batch-and-blast. We're now seeing average open rates of 39 percent - and we've only just begun."

"There is no way we could have done this without marketing automation. We simply did not have the staff or resources. We couldn’t have done it without Oracle Marketing Cloud."

"We’ve seen a 60% lift in asset downloads from our Oracle Content Marketing solution."

"It’s not about messaging or branding. It’s about taking data, analyzing it, and being smart about how you use it."

"We’ve learned that if you want to get a great return on your marketing investment, you have to orchestrate programs in a way that tells your story consistently across channels, and you have to allow customers to dictate how they want you to communicate with them."

"As Denmark’s number one tourist attraction, experience is at the centre of what we aim to achieve and thanks to the way we are using Oracle Marketing Cloud, we can now tell the Tivoli Gardens story effortlessly and provide a better experience for customers."

"We’ve determined that prospects who read customer stories are two and a half times more likely to become customers. It’s no coincidence that 70 percent of our annual revenue is tied directly to our online marketing efforts driven by Oracle Marketing Cloud."