"Our sales teams gain truly amazing insights into customer online behaviors. Our resellers also feel that our marketing programs help them nurture closer relationships with their own customers, and this says a lot about the way Oracle accelerates every single aspect of our business success."

"Atria Management counts on Oracle Marketing Cloud to support email marketing for our 190+ senior living communities as well as for strategic company-wide marketing campaigns. To reap the full benefit from our efforts, we’re integrating Oracle Marketing Cloud with our home-grown CRM system. We added data tools to our Oracle …

"With Oracle Cloud and Oracle Advanced Analytics, we have incredible amounts of data at our fingertips—115 million households with 260 million individuals and roughly 800 attributes for each consumer record—and can extract knowledge and discover new insights that help propel our business forward."

"It’s our responsibility as marketers to give customers the information they are asking for—rather than the information that we want to deliver."

"We're offering customers something they've never been able to do before with modern web-like interactions within email on mobile devices. By providing this ability, we've seen customers spending less time on email, but engaging at a much higher level."

"Our distributed marketing approach ensures that we present a consistent image on a national level while allowing the stores to promote events and special offers that appeal to their consumers at the local level."

"We are a lean team, so the ability to set a program and check every once in a while—testing it and tweaking it—is saving us probably as much as 60% of the time we previously spent on creating campaigns."

"Our goal is to never send out another blanket email message again. Segmentation is driving success and we are excited about the relevancy we’re now able to share across channels."

"Everybody from online, CRM and data, channel management, communications, and content had to pull together to deliver one campaign and Oracle Marketing Cloud was the glue that held it all together."

"Leveraging data whether it’s different products that people bought from us, different content they’ve been engaged in, how they heard about us."

"We are sending more emails than ever, but they are much more interactive and personalised. We have multiple programs that run on a daily basis. We couldn’t do that without automation."

"I cannot be more pleased with the innovative platform capabilities, the data marketing know-how, and the forward-thinking strategies that come with the brand. Big data marketing is a competitive asset and I look forward to extending the use of the solution in every area of our business to drive more …

"Cetera Financial Group uses content and cross-channel marketing to gain 50% more time to focus on strategic initiatives and creating campaigns."

"We can attribute much of our marketing efficiencies to the Oracle Marketing Cloud. It has truly evolved into a robust platform that has enabled us to better align our sales and marketing processes and initiatives."

"For us, the customer is the center of everything. The feeling I want the customer to walk away from one of our emails or a site experience—I want them to walk away with the feeling that Verizon understands me."