"We’ve set up an automated sales funnel that delivers highly qualified leads—complete with precise lead scores—right into our CRM system. What more can a hungry, growing company ask for."

"We connect with our local market and reinforce our brand by capturing and sharing our most engaging content."

"We want to think about each piece that’s important to each customer. It’s not just about the campaign anymore—but putting together all the information they want to hear from us at the time they want to hear it."

"Our distributed marketing approach ensures that we present a consistent image on a national level while allowing the stores to promote events and special offers that appeal to their consumers at the local level."

"We are a lean team, so the ability to set a program and check every once in a while—testing it and tweaking it—is saving us probably as much as 60% of the time we previously spent on creating campaigns."

"Our goal is to never send out another blanket email message again. Segmentation is driving success and we are excited about the relevancy we’re now able to share across channels."

"Everybody from online, CRM and data, channel management, communications, and content had to pull together to deliver one campaign and Oracle Marketing Cloud was the glue that held it all together."

"Leveraging data whether it’s different products that people bought from us, different content they’ve been engaged in, how they heard about us."

"We are sending more emails than ever, but they are much more interactive and personalised. We have multiple programs that run on a daily basis. We couldn’t do that without automation."

"I cannot be more pleased with the innovative platform capabilities, the data marketing know-how, and the forward-thinking strategies that come with the brand. Big data marketing is a competitive asset and I look forward to extending the use of the solution in every area of our business to drive more …

"Cetera Financial Group uses content and cross-channel marketing to gain 50% more time to focus on strategic initiatives and creating campaigns."

"We can attribute much of our marketing efficiencies to the Oracle Marketing Cloud. It has truly evolved into a robust platform that has enabled us to better align our sales and marketing processes and initiatives."

"For us, the customer is the center of everything. The feeling I want the customer to walk away from one of our emails or a site experience—I want them to walk away with the feeling that Verizon understands me."

"While it’s a long road to Utopia, marketing automation has already enabled Upskilled to drive business growth and customer service. Thanks to Oracle Marketing Cloud, and the team at Marketing Cube, Upskilled’s marketing team now has the time to spend on innovation, optimising campaign performance, and support."

"We're engaging customers with relevant content at the right time which has increased customer engagement in email and, in turn, improved revenue and yield."