168 Oracle Marketing Cloud Testimonials

"It’s not enough to advertise. We always hear about being in the right place at the right time, but with thousands of advertisers pinning their hopes on a magic moment, how is success ascertained? Today, audiences determine brand success."

"Oracle Marketing Cloud’s product strategy, execution ability, integration capabilities, and simple user interface met our expectations to address rising campaign velocity, variation, and volume. ITC Infotech’s implementation services helped us get on track with our campaign management journey."

“With a 54.8% responder-to-open rate, Aer Lingus email marketing is now personalized, cost effective, and at the highest engagement levels the company has ever seen.”

"We’re up 40% in revenue. We can’t ask for any better. That’s just on our regular marketing campaigns. On our trigger-based campaigns, we’re up 250%."

"It’s our responsibility as marketers to give customers the information they are asking for—rather than the information that we want to deliver."

"We're offering customers something they've never been able to do before with modern web-like interactions within email on mobile devices. By providing this ability, we've seen customers spending less time on email, but engaging at a much higher level."

"Our distributed marketing approach ensures that we present a consistent image on a national level while allowing the stores to promote events and special offers that appeal to their consumers at the local level."

"We are a lean team, so the ability to set a program and check every once in a while—testing it and tweaking it—is saving us probably as much as 60% of the time we previously spent on creating campaigns."

"Our goal is to never send out another blanket email message again. Segmentation is driving success and we are excited about the relevancy we’re now able to share across channels."

"Everybody from online, CRM and data, channel management, communications, and content had to pull together to deliver one campaign and Oracle Marketing Cloud was the glue that held it all together."

"Leveraging data whether it’s different products that people bought from us, different content they’ve been engaged in, how they heard about us."

"We are sending more emails than ever, but they are much more interactive and personalised. We have multiple programs that run on a daily basis. We couldn’t do that without automation."

"I cannot be more pleased with the innovative platform capabilities, the data marketing know-how, and the forward-thinking strategies that come with the brand. Big data marketing is a competitive asset and I look forward to extending the use of the solution in every area of our business to drive more return from our marketing dollars."

"Cetera Financial Group uses content and cross-channel marketing to gain 50% more time to focus on strategic initiatives and creating campaigns."

"We can attribute much of our marketing efficiencies to the Oracle Marketing Cloud. It has truly evolved into a robust platform that has enabled us to better align our sales and marketing processes and initiatives."