"There are a lot of platforms that can do email, there are platforms that can do display, but having separate platforms really makes it difficult to bring a consistency in the message and who you are delivering it to. With Oracle, we have that single view of our customers."

“The Oracle Marketing Cloud has been extremely beneficial for us, because now we have been able to create active segments. Over the past six months we have been able to increase the number of qualified sales leads to our sale business units by 94%.”

"Everybody from online, CRM and data, channel management, communications, and content had to pull together to deliver one campaign and Oracle Marketing Cloud was the glue that held it all together."

"We knew that using customer data drives higher engagement than the batch-and-blast technique we were previously using. By using this data and dynamic content rules to filter what promotions would be sent to which customers, we hoped to deliver relevant, timely content to inboxes, make our newsletters more compelling, and …

"Our marketing automation platform implementation is delivering a hugely valuable set of capabilities, programs, content and results. It’s helping yield the best demand generation lead and web revenue results our company has ever seen."

"Before, to build a marketing campaign, it took me about three hours—to build it and to execute it. Now it takes me minutes."

"Being able to prove our ROI and float that information up to our Senior Leadership Team is huge as we try to secure funding for future campaigns. We’ve already determined that the platform has paid for itself many times over."

"Oracle Content Marketing has been a huge contributor to increasing our SEO rankings."

“Today, 60% of a buyer’s decision-making process happens online. Oracle Marketing Cloud enabled a quantum leap forward in our sales team’s understanding of the needs and intentions of our prospects and clients.”

"Getting communications personalized by gathering information about the customers. We can see what they have bought. We can see what they have searched for."

"Now that we can target prospects based on web pages they’ve visited or assets they’ve downloaded, our campaigns are much more focused and deliver far better results."

"We’ve set up an automated sales funnel that delivers highly qualified leads—complete with precise lead scores—right into our CRM system. What more can a hungry, growing company ask for."

"We’re a very data-driven company. So everything we do is very focused not only on the customer experience but on their behavior."

"The Oracle Marketing Cloud offers us the opportunity to build multi-step programs with an intuitive way to identify which people are engaging. We have far exceeded our revenue goals."

"We’re up 40% in revenue. We can’t ask for any better. That’s just on our regular marketing campaigns. On our trigger-based campaigns, we’re up 250%."