“It really felt like Muck Rack truly understood us and was built for a PR agency like ours, which isn’t necessarily something we’d felt before.”

"Tools like Muck Rack are critical for us to be able to do our job [Muck Rack Alerts] tip us off very early to stories [and] allows us to have that real time opportunity to engage."

“Without Muck Rack, it would take me a lot more time to find the information I need to make very fast decisions. Muck Rack’s monitoring tool and database have been such great value-adds to us.”

"If pitching a reporter is the equivalent of going on a blind date, then Muck Rack is the equivalent of match.com. It gives you all of the information you need to make an informed and relevant pitch."

“In PR, everything has to be done the right way. Muck Rack is always up-to-date and relevant.”

“Since day one, Muck Rack’s customer success team has been incredible. They’re extremely responsive and accommodating, and it's so nice to chat in real time within the platform. There are other platforms where it’s difficult to get a hold of someone, so it’s really nice to have a point person.”

“Before we started using Muck Rack, it might have taken four or five times as long to pitch some stories. It's made my workflow so much more efficient, freeing up time to focus on strategy and creative work.”

"I help everyone develop media lists based on segment and focus, and use the alerts to help them understand the conversation and engagement out there."

“Muck Rack is an incredible monitoring tool. On a daily basis, I receive a report that casts a wide net to see what’s being said about my company, our brands, the industry, as well as our competitors.”

“Muck Rack is the map, compass and GPS for navigating the ever evolving media and journalist landscape. Truly without them, as a PR practitioner, I would be lost.”

"With Muck Rack Pro you can build the right relationships with journalists the right way - by identifying their needs and providing real value."

“When we found Muck Rack, we were looking for a tool that allowed us to dig deeper into a reporter’s interests and coverage, and ultimately streamline the time-intensive process of building media lists. We care about lists being personal and deliberate, and an automated or basic platform just doesn’t provide …

“Our previous media database was very outdated and clunky — there were so many frustrations and it didn’t match the way we do PR outreach today. Muck Rack is definitely the best tool for us.”

“Muck Rack makes sure that we’re targeting writers appropriately and that our pitches are going to the right people. We can save notes about how a reporter prefers to be addressed, personal pronouns and even the way they prefer to receive pitches. It really helps us to build stronger relationships …

“Every day I'm working with clients and my teams here to develop solid media strategies for executing product launches, working with celebrities, creating stunts -- just about anything you can think of as it relates to earned media. I also manage a lot of our existing media relationships, and that's …