“I'm always finding new ways that Muck Rack can replace tasks I do in my job. The data Muck Rack has about media outlets and journalists is accurate and a lot more dependable than the three other PR softwares I’ve used.”
"Before Muck Rack, we had a media monitoring tool, so we could see what a reporter wrote about us, but we didn’t have that reporter’s contact information. It was a time-consuming process trying to find that information."
“Reaching out to journalists on Muck Rack is way more efficient than hopping around these different platforms and websites. It has all the information we need, including their contact information, recently published articles and their Twitter handles.”
“Muck Rack is the PR equivalent of Netflix to Blockbuster. It’s time to retire your Blockbuster card for a Netflix subscription.”
"Getting the full spectrum around the issues that journalists are talking about, especially the issues we care about, helps us understand when is the best time to interact with a journalist it’s so interesting to see the impact of the articles on social through Muck Rack."
“I love diving into the data offered within the platform, to help inform our pitching efforts. We’re not in the business of blasting pitches, so I want to make sure we are reaching the right reporters at the right time with the right message. Our end goal is to form strong, long-term relationships with journalists, and Muck Rack helps us to do that.”
“Imagine a world where Google designed their search engine specifically with PR professionals and journalists in mind, that's Muck Rack.”
“Muck Rack helps you to be more creative by keeping you informed on the media landscape and giving you detailed information about each individual journalist.”
“Previous to using the Muck Rack platform, we were storing and accessing our journalist contact information in Excel sheets. Now we have the information at our fingertips in a much more sophisticated and efficient way.”
“One of the things we like about Muck Rack is we can usually find the right reporters by being creative about how we search. It helps us find journalists we haven't been introduced to yet.”