Muck Rack tracks what journalists are saying about the top news of the moment on social media. Muck Rack is a product of Sawhorse Media, a technology company based in the heart of SoHo, New York City that's also behind the Shorty Awards. They believe in the power of technology, design and journalism.
“Muck Rack is such a time-saver when it comes to my media relations efforts! The platform is intuitive and organized. If I didn’t have access to Muck Rack, I’d be doing a lot of searching through each individual news outlet’s search features.”
“Muck Rack saves me hours of search and compilation time that it would take to manually assemble Coverage Reports, which lets me send the client insights faster, especially in a crisis communication situation where time matters. I’m able to use the time saved focusing on more strategic work.”
“Before Muck Rack, I was manually tracking reporters in Excel. Now, Muck Rack tells me when a journalist changes jobs and keeps an up-to-date log of all the articles they’ve written recently. It makes my job as a PR pro so much more efficient.”
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