Muck Rack tracks what journalists are saying about the top news of the moment on social media. Muck Rack is a product of Sawhorse Media, a technology company based in the heart of SoHo, New York City that's also behind the Shorty Awards. They believe in the power of technology, design and journalism.
“In the past, we’ve used many different media databases, but when there was a push from employees to use Muck Rack, it became a no brainer to make the switch. Muck Rack is an all-encompassing tool that evolves as the media changes. Last year, we strayed away from legacy databases and put everything into Muck Rack.”
"There are a lot of tools like Muck Rack, but we found Muck Rack to be the most modern, up-to-date and competitive when it came to new features and insights. Plus, the platform was just so easy to navigate whereas a lot of the other competitor platforms seemed a bit dated."
"Muck Rack goes above and beyond just finding reporters’ names. There are a lot of other software tools out there that can just spit out names. But Muck Rack offers so many different ways to expand our reach and expertise."
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