“When we found Muck Rack, we were looking for a tool that allowed us to dig deeper into a reporter’s interests and coverage, and ultimately streamline the time-intensive process of building media lists. We care about lists being personal and deliberate, and an automated or basic platform just doesn’t provide …

"Getting the full spectrum around the issues that journalists are talking about, especially the issues we care about, helps us understand when is the best time to interact with a journalist it’s so interesting to see the impact of the articles on social through Muck Rack."

“Without Muck Rack, it would take me a lot more time to find the information I need to make very fast decisions. Muck Rack’s monitoring tool and database have been such great value-adds to us.”

"Muck Rack helps prove to media contacts that we’re doing our due diligence, that we understand their beats and what they’re covering and that we can be a good resource of information for them."

“One of the things we like about Muck Rack is we can usually find the right reporters by being creative about how we search. It helps us find journalists we haven't been introduced to yet.”

“Muck Rack has allowed us to expand our press list to be more wide-reaching, yet targeted at the same time.”

“In an industry where there’s a lot of movement, we at PEN America were looking for a tool that would help us keep on top of the rapidly-paced world of journalism. Muck Rack is up to date, and constantly rolling out new features that go beyond the traditional media database …

“Muck Rack is a huge time saver. Building out media reports used to take a whole day -- now it takes an hour.”

“If I didn’t have access to this tool, my job would require five interns doing the work of the Muck Rack platform.”

“I use Muck Rack for very targeted, personal and efficient pitching of journalists based in the US and UK.”

"Muck Rack is an awesome resource for finding reporters covering your niche on Twitter."

“Before Muck Rack, building a couple of media lists would take a full workday. Now I can train even extremely junior people to build a giant, niche media list in just an hour or two. That’s just so valuable for our bottom line.”

“Without Muck Rack, my job would be really hard. I would be working late hours and overall much more stressed out. We would just truthfully have much less time to do the important work that our clients hire us for.”

“I was really excited about the amount of data available. That’s often the hardest part of PR — trying to create media lists for clients that don’t get you a bunch of bounce backs. With Muck Rack, the information is up-to-date and easy to find.”

“When we first adopted Muck Rack, my team was like, ‘Oh my God, pitching is fun again.’”