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“Muck Rack is a PR lifesaver in the sense that we don’t waste time anymore.”
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“Previous to using the Muck Rack platform, we were storing and accessing our journalist contact information in Excel sheets. Now we have the information at our fingertips in a much more sophisticated and efficient way.”
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“Muck Rack is super easy to use. I’ve experimented with other PR software, and Muck Rack is the most seamless one to incorporate into my day to day."
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“Muck Rack saves me hours of search and compilation time that it would take to manually assemble Coverage Reports, which lets me send the client insights faster, especially in a crisis communication situation where time matters. I’m able to use the time saved focusing on more strategic work.”
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"Muck Rack has helped my team and me meet new people, avert potential crises, strengthen relationships, and understand how journalists are responding to our news."
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“Imagine a world where Google designed their search engine specifically with PR professionals and journalists in mind, that's Muck Rack.”
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“Muck Rack helps me hyper-target reporters/outlets to make sure we’re pitching the right people. It helps me be smarter about how we’re positioning our brand for specific opportunities.”
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“Without Muck Rack, it would take me a lot more time to find the information I need to make very fast decisions. Muck Rack’s monitoring tool and database have been such great value-adds to us.”
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"Getting the full spectrum around the issues that journalists are talking about, especially the issues we care about, helps us understand when is the best time to interact with a journalist it’s so interesting to see the impact of the articles on social through Muck Rack."
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"Before Muck Rack, we had a media monitoring tool, so we could see what a reporter wrote about us, but we didn’t have that reporter’s contact information. It was a time-consuming process trying to find that information."
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“Muck Rack makes it easier to connect with journalists in a way that can successfully unite brands and media outlets.”
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“Since day one, Muck Rack’s customer success team has been incredible. They’re extremely responsive and accommodating, and it's so nice to chat in real time within the platform. There are other platforms where it’s difficult to get a hold of someone, so it’s really nice to have a point person.”
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“In the past, we’ve used many different media databases, but when there was a push from employees to use Muck Rack, it became a no brainer to make the switch. Muck Rack is an all-encompassing tool that evolves as the media changes. Last year, we strayed away from legacy databases …
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“Before Muck Rack, building a couple of media lists would take a full workday. Now I can train even extremely junior people to build a giant, niche media list in just an hour or two. That’s just so valuable for our bottom line.”
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“I’ve been doing media relations for a long time and have used every other legacy platform in previous roles. I like the simplicity of Muck Rack. It’s intuitive. Because we’re such a small team, the ability to go into the platform and quickly get the information I need is invaluable.”