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“When we found Muck Rack, we were looking for a tool that allowed us to dig deeper into a reporter’s interests and coverage, and ultimately streamline the time-intensive process of building media lists. We care about lists being personal and deliberate, and an automated or basic platform just doesn’t provide …
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“With the news cycle today moving so quickly, Muck Rack helps us stay on top of those changes and up to date on all the stories happening around the world. I have Muck Rack open on my computer all the time.”
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“Muck Rack has freed up my time, allowing me to focus on the more enjoyable parts of my job, and less on the administrative tasks.”
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“When I first started using Muck Rack, right off the bat I noticed how much better the user experience was than the platform I used previously. Before, I used Cision and had to do a lot of the work they weren’t doing for me manually. Muck Rack’s user experience is …
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"We recommend Muck Rack to other companies considering a media relations and communication platform. The user-friendly interface, comprehensive media database, and powerful analytics tools make it an invaluable asset for managing and enhancing your media outreach efforts."
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“Every day I'm working with clients and my teams here to develop solid media strategies for executing product launches, working with celebrities, creating stunts -- just about anything you can think of as it relates to earned media. I also manage a lot of our existing media relationships, and that's …
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"If pitching a reporter is the equivalent of going on a blind date, then Muck Rack is the equivalent of match.com. It gives you all of the information you need to make an informed and relevant pitch."
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“The Muck Rack interface is very user-friendly. I love being able to go to a journalist’s profile, scroll through their recent articles and check out their Twitter feed all in one place.”
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"Muck Rack helps prove to media contacts that we’re doing our due diligence, that we understand their beats and what they’re covering and that we can be a good resource of information for them."
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“If I didn’t have access to this tool, my job would require five interns doing the work of the Muck Rack platform.”
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“Muck Rack is a PR lifesaver in the sense that we don’t waste time anymore.”
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“I’ve been doing media relations for a long time and have used every other legacy platform in previous roles. I like the simplicity of Muck Rack. It’s intuitive. Because we’re such a small team, the ability to go into the platform and quickly get the information I need is invaluable.”
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“Before we started using Muck Rack, it might have taken four or five times as long to pitch some stories. It's made my workflow so much more efficient, freeing up time to focus on strategy and creative work.”
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"Muck Rack has helped my team and me meet new people, avert potential crises, strengthen relationships, and understand how journalists are responding to our news."
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“We’ve tried other legacy platforms, but we felt like the media database part of them was lacking. As more major outlets depend on freelancers, it’s critical that databases are continuously updated with those contacts. Muck Rack delivers on that.”