94 Muck Rack Testimonials

"If pitching a reporter is the equivalent of going on a blind date, then Muck Rack is the equivalent of match.com. It gives you all of the information you need to make an informed and relevant pitch."

“In the past, we’ve used many different media databases, but when there was a push from employees to use Muck Rack, it became a no brainer to make the switch. Muck Rack is an all-encompassing tool that evolves as the media changes. Last year, we strayed away from legacy databases and put everything into Muck Rack.”

"Muck Rack has helped my team and me meet new people, avert potential crises, strengthen relationships, and understand how journalists are responding to our news."

“I feel like our campaigns are much more effective. We are able to get out so much more for our clients, and that is truly because of Muck Rack—the ease of building lists and getting the information out. To me, that’s a huge win across the board.”

“Using Muck Rack is a very refreshing, personal and humanized experience. It’s a completely different experience than we were having using legacy platforms like Meltwater and Cision.”

“Muck Rack isn’t a stale, outdated list of reporters. It’s a living database we are engaging with and that everyone is building and working to make better.”

“It keeps top of mind that other things are happening within the agency that I'm not thinking about on the daily.”

“In PR, everything has to be done the right way. Muck Rack is always up-to-date and relevant.”

“We got a lot of good pickup as a result of our outreach on Muck Rack -- more than 50 outlets covered our research, including the New York Times and Washington Post. If we didn’t have Muck Rack, our media relations and relationship-building efforts would be less effective and have less impact.”

“It has allowed us to operate more efficiently. We can collaborate in a stronger sense among our colleagues, and that helps us capitalize on opportunities much better.”

“The name of the game in PR is speed, and that’s what you get with Muck Rack. You can instantly pull up a reporter and know everything he or she has written, see recent tweets, and determine whether or not your story is a fit. Everything is easier and much more streamlined.”

“If I didn’t have access to this tool, my job would require five interns doing the work of the Muck Rack platform.”

“I use Muck Rack for very targeted, personal and efficient pitching of journalists based in the US and UK.”

“We see our relationship with Muck Rack as a collaboration. The customer success team is extremely responsive, willing to help and always open to new ideas and suggestions. This is quite a different experience than other media software we’ve used in the past.”

“Prior to using Muck Rack, I tracked all media coverage manually for two and a half years. Now I’m getting back 10-15 minutes of my morning every day -- those minutes add up!”