“When we first adopted Muck Rack, my team was like, ‘Oh my God, pitching is fun again.’”
“Before we started using Muck Rack, it might have taken four or five times as long to pitch some stories. It's made my workflow so much more efficient, freeing up time to focus on strategy and creative work.”
"We depend on Muck Rack, especially the alerts, to make sure we’re a part of conversations with journalists."
“Using Muck Rack felt like a sigh of relief. Even the small details—like opening search queries in new tabs—makes our process so much more streamlined.”
“We are a fully virtual agency with team members all over North America. With Muck Rack, we can share pitches, share lists and be really collaborative — even if we’re not sitting in an office together.”
“I think a lot of the other tools out there are still very archaic when it comes to the user experience and interface, which just slows you down. In this game, you have to be fast. After using various other tools, I found that Muck Rack speeds things up by having everything all in one easy-to-use interface.”
"qMuck Rack has been invaluable for us. I’ve been around the block -- I’ve been in the industry for a long time. I’ve used all the software platforms. I can honestly say Muck Rack is the one I cannot live without. It’s unique from the Cisions of the world that are just simply directories. In this day and age, that’s not going to fly."
“We see our relationship with Muck Rack as a collaboration. The customer success team is extremely responsive, willing to help and always open to new ideas and suggestions. This is quite a different experience than other media software we’ve used in the past.”
“I use Muck Rack for very targeted, personal and efficient pitching of journalists based in the US and UK.”
“Muck Rack makes sure that we’re targeting writers appropriately and that our pitches are going to the right people. We can save notes about how a reporter prefers to be addressed, personal pronouns and even the way they prefer to receive pitches. It really helps us to build stronger relationships with the media.”
“Every day I'm working with clients and my teams here to develop solid media strategies for executing product launches, working with celebrities, creating stunts -- just about anything you can think of as it relates to earned media. I also manage a lot of our existing media relationships, and that's one of the most fun parts about my job.”
“Muck Rack saves me hours of search and compilation time that it would take to manually assemble Coverage Reports, which lets me send the client insights faster, especially in a crisis communication situation where time matters. I’m able to use the time saved focusing on more strategic work.”
“I really want to serve our clients in the absolute best way possible, so I look at Muck Rack as an investment.”
“Muck Rack is a PR lifesaver in the sense that we don’t waste time anymore.”
“When we found Muck Rack, we were looking for a tool that allowed us to dig deeper into a reporter’s interests and coverage, and ultimately streamline the time-intensive process of building media lists. We care about lists being personal and deliberate, and an automated or basic platform just doesn’t provide the level of detail and depth we need in order to accomplish this.”