“Before using Muck Rack, we tried all the big gorillas out there, including Cision and Vocus before it was acquired by Cision. Muck Rack may seem like the small, scrappy player in the yard, but you’ll be amazed at how effective it is.”
“Reading Muck Rack Alert emails is a daily requirement for me. They keep me up-to-date on the topics that matter most to me.”
“Muck Rack is essentially a one-stop shop when it comes to finding journalists. You have their contact information, their bio, recently published work—everything you need to understand how to pitch that journalist.”
“One of the things we like about Muck Rack is we can usually find the right reporters by being creative about how we search. It helps us find journalists we haven't been introduced to yet.”
“Since day one, Muck Rack’s customer success team has been incredible. They’re extremely responsive and accommodating, and it's so nice to chat in real time within the platform. There are other platforms where it’s difficult to get a hold of someone, so it’s really nice to have a point person.”
“Muck Rack saves me hours of search and compilation time that it would take to manually assemble Coverage Reports, which lets me send the client insights faster, especially in a crisis communication situation where time matters. I’m able to use the time saved focusing on more strategic work.”
“Our previous media database was very outdated and clunky — there were so many frustrations and it didn’t match the way we do PR outreach today. Muck Rack is definitely the best tool for us.”
“These days with enough sleuthing, you can track down journalist emails but it takes a lot of time and you're often not confident in the results. Muck Rack has saved me a lot of time discovering journalists -- and it’s a very intuitive database.”
“Muck Rack has allowed us to expand our press list to be more wide-reaching, yet targeted at the same time.”
"I'm loving Muck Rack's journalist profile and portfolio design. It keeps all my editorial info in one spot."
"Muck Rack is an awesome resource for finding reporters covering your niche on Twitter."
“Muck Rack is the map, compass and GPS for navigating the ever evolving media and journalist landscape. Truly without them, as a PR practitioner, I would be lost.”
“It keeps top of mind that other things are happening within the agency that I'm not thinking about on the daily.”
“Muck Rack is an incredible monitoring tool. On a daily basis, I receive a report that casts a wide net to see what’s being said about my company, our brands, the industry, as well as our competitors.”
“Before Muck Rack, building a couple of media lists would take a full workday. Now I can train even extremely junior people to build a giant, niche media list in just an hour or two. That’s just so valuable for our bottom line.”