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"There are a lot of tools like Muck Rack, but we found Muck Rack to be the most modern, up-to-date and competitive when it came to new features and insights. Plus, the platform was just so easy to navigate whereas a lot of the other competitor platforms seemed a bit …
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“Since choosing Muck Rack, we haven’t thought twice about it. So far, our experience has been nothing but success, with more accurate data and easier collaboration.”
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“Muck Rack helps me hyper-target reporters/outlets to make sure we’re pitching the right people. It helps me be smarter about how we’re positioning our brand for specific opportunities.”
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"If pitching a reporter is the equivalent of going on a blind date, then Muck Rack is the equivalent of match.com. It gives you all of the information you need to make an informed and relevant pitch."
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“Every day I'm working with clients and my teams here to develop solid media strategies for executing product launches, working with celebrities, creating stunts -- just about anything you can think of as it relates to earned media. I also manage a lot of our existing media relationships, and that's …
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“I feel like our campaigns are much more effective. We are able to get out so much more for our clients, and that is truly because of Muck Rack—the ease of building lists and getting the information out. To me, that’s a huge win across the board.”
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“Muck Rack is super easy to use. I’ve experimented with other PR software, and Muck Rack is the most seamless one to incorporate into my day to day."
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“I'm always finding new ways that Muck Rack can replace tasks I do in my job. The data Muck Rack has about media outlets and journalists is accurate and a lot more dependable than the three other PR softwares I’ve used.”
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“Muck Rack truly is an all-in-one-platform. I can get the full picture of our PR efforts in one view.”
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"We depend on Muck Rack, especially the alerts, to make sure we’re a part of conversations with journalists."
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“I use Muck Rack for very targeted, personal and efficient pitching of journalists based in the US and UK.”
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“I love diving into the data offered within the platform, to help inform our pitching efforts. We’re not in the business of blasting pitches, so I want to make sure we are reaching the right reporters at the right time with the right message. Our end goal is to form …
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"We need to track how the media is both using our tools and sharing our content. We depend on Muck Rack, especially the alerts, to make sure we’re a part of those conversations."
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"Tools like Muck Rack are critical for us to be able to do our job [Muck Rack Alerts] tip us off very early to stories [and] allows us to have that real time opportunity to engage."
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“Before we started using Muck Rack, it might have taken four or five times as long to pitch some stories. It's made my workflow so much more efficient, freeing up time to focus on strategy and creative work.”