94 Muck Rack Testimonials

"Before Muck Rack, we had a media monitoring tool, so we could see what a reporter wrote about us, but we didn’t have that reporter’s contact information. It was a time-consuming process trying to find that information."

“Muck Rack saves me hours of search and compilation time that it would take to manually assemble Coverage Reports, which lets me send the client insights faster, especially in a crisis communication situation where time matters. I’m able to use the time saved focusing on more strategic work.”

“Prior to using Muck Rack, I tracked all media coverage manually for two and a half years. Now I’m getting back 10-15 minutes of my morning every day -- those minutes add up!”

“Muck Rack helps me build lists, pitch and track tangible metrics in a very convenient and efficient way.

“The name of the game in PR is speed, and that’s what you get with Muck Rack. You can instantly pull up a reporter and know everything he or she has written, see recent tweets, and determine whether or not your story is a fit. Everything is easier and much more streamlined.”

“I feel like our campaigns are much more effective. We are able to get out so much more for our clients, and that is truly because of Muck Rack—the ease of building lists and getting the information out. To me, that’s a huge win across the board.”

“I love diving into the data offered within the platform, to help inform our pitching efforts. We’re not in the business of blasting pitches, so I want to make sure we are reaching the right reporters at the right time with the right message. Our end goal is to form strong, long-term relationships with journalists, and Muck Rack helps us to do that.”

“Muck Rack makes sure that we’re targeting writers appropriately and that our pitches are going to the right people. We can save notes about how a reporter prefers to be addressed, personal pronouns and even the way they prefer to receive pitches. It really helps us to build stronger relationships with the media.”

“In the past, we’ve used many different media databases, but when there was a push from employees to use Muck Rack, it became a no brainer to make the switch. Muck Rack is an all-encompassing tool that evolves as the media changes. Last year, we strayed away from legacy databases and put everything into Muck Rack.”

“Before we started using Muck Rack, it might have taken four or five times as long to pitch some stories. It's made my workflow so much more efficient, freeing up time to focus on strategy and creative work.”

“I would call Muck Rack a one-stop-shop -- especially now with broadcast monitoring being added. The best thing about Muck Rack is that the team there is working with you, not for you. The team is so open to setting all customers up for success.”

“Muck Rack is the map, compass and GPS for navigating the ever evolving media and journalist landscape. Truly without them, as a PR practitioner, I would be lost.”

"Tools like Muck Rack are critical for us to be able to do our job [Muck Rack Alerts] tip us off very early to stories [and] allows us to have that real time opportunity to engage."

“Reaching out to journalists on Muck Rack is way more efficient than hopping around these different platforms and websites. It has all the information we need, including their contact information, recently published articles and their Twitter handles.”

"qMuck Rack has been invaluable for us. I’ve been around the block -- I’ve been in the industry for a long time. I’ve used all the software platforms. I can honestly say Muck Rack is the one I cannot live without. It’s unique from the Cisions of the world that are just simply directories. In this day and age, that’s not going to fly."