“I love diving into the data offered within the platform, to help inform our pitching efforts. We’re not in the business of blasting pitches, so I want to make sure we are reaching the right reporters at the right time with the right message. Our end goal is to form …

“Muck Rack helps me build lists, pitch and track tangible metrics in a very convenient and efficient way.

"Getting the full spectrum around the issues that journalists are talking about, especially the issues we care about, helps us understand when is the best time to interact with a journalist it’s so interesting to see the impact of the articles on social through Muck Rack."

“We’ve tried other legacy platforms, but we felt like the media database part of them was lacking. As more major outlets depend on freelancers, it’s critical that databases are continuously updated with those contacts. Muck Rack delivers on that.”

“Muck Rack truly is an all-in-one-platform. I can get the full picture of our PR efforts in one view.”

“With an ever-changing media landscape, you need a tool that works as quickly as the media does, and Muck Rack does that.”

“Muck Rack makes it easier to connect with journalists in a way that can successfully unite brands and media outlets.”

“We got a lot of good pickup as a result of our outreach on Muck Rack -- more than 50 outlets covered our research, including the New York Times and Washington Post. If we didn’t have Muck Rack, our media relations and relationship-building efforts would be less effective and have …

“Muck Rack helps me hyper-target reporters/outlets to make sure we’re pitching the right people. It helps me be smarter about how we’re positioning our brand for specific opportunities.”

“Muck Rack is a huge time saver. Building out media reports used to take a whole day -- now it takes an hour.”

“Muck Rack isn’t a stale, outdated list of reporters. It’s a living database we are engaging with and that everyone is building and working to make better.”

“I was nervous to bring PR back in-house after working with an agency, but with Muck Rack, my team and I feel empowered to handle media outreach on our own. It’s exciting!”

“With the news cycle today moving so quickly, Muck Rack helps us stay on top of those changes and up to date on all the stories happening around the world. I have Muck Rack open on my computer all the time.”

“Muck Rack is the PR equivalent of Netflix to Blockbuster. It’s time to retire your Blockbuster card for a Netflix subscription.”

“If you like collaboration and saving time, Muck Rack will be a great asset.”