“Muck Rack is essentially a one-stop shop when it comes to finding journalists. You have their contact information, their bio, recently published work—everything you need to understand how to pitch that journalist.”
"Before Muck Rack, we had a media monitoring tool, so we could see what a reporter wrote about us, but we didn’t have that reporter’s contact information. It was a time-consuming process trying to find that information."
“Every day I'm working with clients and my teams here to develop solid media strategies for executing product launches, working with celebrities, creating stunts -- just about anything you can think of as it relates to earned media. I also manage a lot of our existing media relationships, and that's one of the most fun parts about my job.”
"If pitching a reporter is the equivalent of going on a blind date, then Muck Rack is the equivalent of match.com. It gives you all of the information you need to make an informed and relevant pitch."
"Tools like Muck Rack are critical for us to be able to do our job [Muck Rack Alerts] tip us off very early to stories [and] allows us to have that real time opportunity to engage."
“Imagine a world where Google designed their search engine specifically with PR professionals and journalists in mind, that's Muck Rack.”
“Muck Rack is an incredible monitoring tool. On a daily basis, I receive a report that casts a wide net to see what’s being said about my company, our brands, the industry, as well as our competitors.”
“Reaching out to journalists on Muck Rack is way more efficient than hopping around these different platforms and websites. It has all the information we need, including their contact information, recently published articles and their Twitter handles.”
“Muck Rack is the PR equivalent of Netflix to Blockbuster. It’s time to retire your Blockbuster card for a Netflix subscription.”
“Before Muck Rack, I was manually tracking reporters in Excel. Now, Muck Rack tells me when a journalist changes jobs and keeps an up-to-date log of all the articles they’ve written recently. It makes my job as a PR pro so much more efficient.”
“When I first started using Muck Rack, right off the bat I noticed how much better the user experience was than the platform I used previously. Before, I used Cision and had to do a lot of the work they weren’t doing for me manually. Muck Rack’s user experience is just amazing.”
“The name of the game in PR is speed, and that’s what you get with Muck Rack. You can instantly pull up a reporter and know everything he or she has written, see recent tweets, and determine whether or not your story is a fit. Everything is easier and much more streamlined.”
“Muck Rack is the map, compass and GPS for navigating the ever evolving media and journalist landscape. Truly without them, as a PR practitioner, I would be lost.”
“I would call Muck Rack a one-stop-shop -- especially now with broadcast monitoring being added. The best thing about Muck Rack is that the team there is working with you, not for you. The team is so open to setting all customers up for success.”
“It has allowed us to operate more efficiently. We can collaborate in a stronger sense among our colleagues, and that helps us capitalize on opportunities much better.”