“Before Muck Rack, I was manually tracking reporters in Excel. Now, Muck Rack tells me when a journalist changes jobs and keeps an up-to-date log of all the articles they’ve written recently. It makes my job as a PR pro so much more efficient.”
“The name of the game in PR is speed, and that’s what you get with Muck Rack. You can instantly pull up a reporter and know everything he or she has written, see recent tweets, and determine whether or not your story is a fit. Everything is easier and much more streamlined.”
"If you’re looking to learn in real time what reporters are tweeting about a company, client, issue or anything else for that matter, Muck Rack is the place for you to search."
“I use Muck Rack for very targeted, personal and efficient pitching of journalists based in the US and UK.”
"Muck Rack is an awesome resource for finding reporters covering your niche on Twitter."
"With Muck Rack Pro you can build the right relationships with journalists the right way - by identifying their needs and providing real value."
“Our previous media database was very outdated and clunky — there were so many frustrations and it didn’t match the way we do PR outreach today. Muck Rack is definitely the best tool for us.”
"Muck Rack has helped my team and me meet new people, avert potential crises, strengthen relationships, and understand how journalists are responding to our news."
“Muck Rack is awesome and offers incredible, efficient solutions for PR professionals. Since I work on a lot of new special projects for the ICRC, Muck Rack is sometimes the only way I can achieve coverage."
"Getting the full spectrum around the issues that journalists are talking about, especially the issues we care about, helps us understand when is the best time to interact with a journalist it’s so interesting to see the impact of the articles on social through Muck Rack."
“Prior to using Muck Rack, I tracked all media coverage manually for two and a half years. Now I’m getting back 10-15 minutes of my morning every day -- those minutes add up!”
"I help everyone develop media lists based on segment and focus, and use the alerts to help them understand the conversation and engagement out there."
“We see our relationship with Muck Rack as a collaboration. The customer success team is extremely responsive, willing to help and always open to new ideas and suggestions. This is quite a different experience than other media software we’ve used in the past.”
“With an ever-changing media landscape, you need a tool that works as quickly as the media does, and Muck Rack does that.”
“Muck Rack isn’t a stale, outdated list of reporters. It’s a living database we are engaging with and that everyone is building and working to make better.”