"With Muck Rack Pro you can build the right relationships with journalists the right way - by identifying their needs and providing real value."
“These days with enough sleuthing, you can track down journalist emails but it takes a lot of time and you're often not confident in the results. Muck Rack has saved me a lot of time discovering journalists -- and it’s a very intuitive database.”
“If you like collaboration and saving time, Muck Rack will be a great asset.”
“Before Muck Rack, I was manually tracking reporters in Excel. Now, Muck Rack tells me when a journalist changes jobs and keeps an up-to-date log of all the articles they’ve written recently. It makes my job as a PR pro so much more efficient.”
“Muck Rack is an incredible monitoring tool. On a daily basis, I receive a report that casts a wide net to see what’s being said about my company, our brands, the industry, as well as our competitors.”
“One of the things that I appreciate most about Muck Rack is how the company is constantly innovating on the platform—offering new ways to use it, new tools to try out, and industry insights to learn from. The platform itself and its constantly-evolving features have been invaluable for our communications work.”
“Muck Rack saves me hours of search and compilation time that it would take to manually assemble Coverage Reports, which lets me send the client insights faster, especially in a crisis communication situation where time matters. I’m able to use the time saved focusing on more strategic work.”
“Muck Rack is a huge time saver. Building out media reports used to take a whole day -- now it takes an hour.”
“Muck Rack truly is an all-in-one-platform. I can get the full picture of our PR efforts in one view.”
"Getting the full spectrum around the issues that journalists are talking about, especially the issues we care about, helps us understand when is the best time to interact with a journalist it’s so interesting to see the impact of the articles on social through Muck Rack."
“I think a lot of the other tools out there are still very archaic when it comes to the user experience and interface, which just slows you down. In this game, you have to be fast. After using various other tools, I found that Muck Rack speeds things up by having everything all in one easy-to-use interface.”
"If pitching a reporter is the equivalent of going on a blind date, then Muck Rack is the equivalent of match.com. It gives you all of the information you need to make an informed and relevant pitch."
“Every day I'm working with clients and my teams here to develop solid media strategies for executing product launches, working with celebrities, creating stunts -- just about anything you can think of as it relates to earned media. I also manage a lot of our existing media relationships, and that's one of the most fun parts about my job.”
“Muck Rack is awesome and offers incredible, efficient solutions for PR professionals. Since I work on a lot of new special projects for the ICRC, Muck Rack is sometimes the only way I can achieve coverage."
"Muck Rack helps prove to media contacts that we’re doing our due diligence, that we understand their beats and what they’re covering and that we can be a good resource of information for them."