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“Before Muck Rack, I was manually tracking reporters in Excel. Now, Muck Rack tells me when a journalist changes jobs and keeps an up-to-date log of all the articles they’ve written recently. It makes my job as a PR pro so much more efficient.”
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“Muck Rack has freed up my time, allowing me to focus on the more enjoyable parts of my job, and less on the administrative tasks.”
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“The Muck Rack interface is very user-friendly. I love being able to go to a journalist’s profile, scroll through their recent articles and check out their Twitter feed all in one place.”
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“When I first started using Muck Rack, right off the bat I noticed how much better the user experience was than the platform I used previously. Before, I used Cision and had to do a lot of the work they weren’t doing for me manually. Muck Rack’s user experience is …
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“I’ve been doing media relations for a long time and have used every other legacy platform in previous roles. I like the simplicity of Muck Rack. It’s intuitive. Because we’re such a small team, the ability to go into the platform and quickly get the information I need is invaluable.”
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"Muck Rack is an awesome resource for finding reporters covering your niche on Twitter."
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"Getting the full spectrum around the issues that journalists are talking about, especially the issues we care about, helps us understand when is the best time to interact with a journalist it’s so interesting to see the impact of the articles on social through Muck Rack."
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“Muck Rack makes sure that we’re targeting writers appropriately and that our pitches are going to the right people. We can save notes about how a reporter prefers to be addressed, personal pronouns and even the way they prefer to receive pitches. It really helps us to build stronger relationships …
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“We are a fully virtual agency with team members all over North America. With Muck Rack, we can share pitches, share lists and be really collaborative — even if we’re not sitting in an office together.”
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"There are a lot of tools like Muck Rack, but we found Muck Rack to be the most modern, up-to-date and competitive when it came to new features and insights. Plus, the platform was just so easy to navigate whereas a lot of the other competitor platforms seemed a bit …
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“With the news cycle today moving so quickly, Muck Rack helps us stay on top of those changes and up to date on all the stories happening around the world. I have Muck Rack open on my computer all the time.”
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“We’ve tried other legacy platforms, but we felt like the media database part of them was lacking. As more major outlets depend on freelancers, it’s critical that databases are continuously updated with those contacts. Muck Rack delivers on that.”
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“Without Muck Rack, my job would be really hard. I would be working late hours and overall much more stressed out. We would just truthfully have much less time to do the important work that our clients hire us for.”
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“It has allowed us to operate more efficiently. We can collaborate in a stronger sense among our colleagues, and that helps us capitalize on opportunities much better.”
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“If you like collaboration and saving time, Muck Rack will be a great asset.”