“In the past, we’ve used many different media databases, but when there was a push from employees to use Muck Rack, it became a no brainer to make the switch. Muck Rack is an all-encompassing tool that evolves as the media changes. Last year, we strayed away from legacy databases and put everything into Muck Rack.”
"Before Muck Rack, we had a media monitoring tool, so we could see what a reporter wrote about us, but we didn’t have that reporter’s contact information. It was a time-consuming process trying to find that information."
"If you’re looking to learn in real time what reporters are tweeting about a company, client, issue or anything else for that matter, Muck Rack is the place for you to search."
“In PR, everything has to be done the right way. Muck Rack is always up-to-date and relevant.”
“Before Muck Rack, building a couple of media lists would take a full workday. Now I can train even extremely junior people to build a giant, niche media list in just an hour or two. That’s just so valuable for our bottom line.”
“Muck Rack is super easy to use. I’ve experimented with other PR software, and Muck Rack is the most seamless one to incorporate into my day to day."
“When we found Muck Rack, we were looking for a tool that allowed us to dig deeper into a reporter’s interests and coverage, and ultimately streamline the time-intensive process of building media lists. We care about lists being personal and deliberate, and an automated or basic platform just doesn’t provide the level of detail and depth we need in order to accomplish this.”
“Using Muck Rack is a very refreshing, personal and humanized experience. It’s a completely different experience than we were having using legacy platforms like Meltwater and Cision.”
“I was really excited about the amount of data available. That’s often the hardest part of PR — trying to create media lists for clients that don’t get you a bunch of bounce backs. With Muck Rack, the information is up-to-date and easy to find.”
“Muck Rack is an incredible monitoring tool. On a daily basis, I receive a report that casts a wide net to see what’s being said about my company, our brands, the industry, as well as our competitors.”
“We got a lot of good pickup as a result of our outreach on Muck Rack -- more than 50 outlets covered our research, including the New York Times and Washington Post. If we didn’t have Muck Rack, our media relations and relationship-building efforts would be less effective and have less impact.”
"We recommend Muck Rack to other companies considering a media relations and communication platform. The user-friendly interface, comprehensive media database, and powerful analytics tools make it an invaluable asset for managing and enhancing your media outreach efforts."
“With the news cycle today moving so quickly, Muck Rack helps us stay on top of those changes and up to date on all the stories happening around the world. I have Muck Rack open on my computer all the time.”
“Muck Rack truly is an all-in-one-platform. I can get the full picture of our PR efforts in one view.”
"qMuck Rack has been invaluable for us. I’ve been around the block -- I’ve been in the industry for a long time. I’ve used all the software platforms. I can honestly say Muck Rack is the one I cannot live without. It’s unique from the Cisions of the world that are just simply directories. In this day and age, that’s not going to fly."