“Reading Muck Rack Alert emails is a daily requirement for me. They keep me up-to-date on the topics that matter most to me.”
“It really felt like Muck Rack truly understood us and was built for a PR agency like ours, which isn’t necessarily something we’d felt before.”
“Before using Muck Rack, we tried all the big gorillas out there, including Cision and Vocus before it was acquired by Cision. Muck Rack may seem like the small, scrappy player in the yard, but you’ll be amazed at how effective it is.”
“Muck Rack is the most plugged in platform out there. If you want to get journalists where they are, which let’s be honest, is Twitter, Muck Rack is absolutely the best way to do that.”
“Muck Rack helps me build lists, pitch and track tangible metrics in a very convenient and efficient way.
“The name of the game in PR is speed, and that’s what you get with Muck Rack. You can instantly pull up a reporter and know everything he or she has written, see recent tweets, and determine whether or not your story is a fit. Everything is easier and much more streamlined.”
“Prior to using Muck Rack, I used a smattering of free services and tools for social listening, alerts, and finding the right media opportunities that could help us share more about our mission and educational content. None of them totally got the job done and it was a lot of extra work to manage several different platforms. The biggest value-add for wikiHow has been how much we can do with a do-it-all platform like Muck Rack. It has made a meaningful impact for us with a lot less work.”
“We got a lot of good pickup as a result of our outreach on Muck Rack -- more than 50 outlets covered our research, including the New York Times and Washington Post. If we didn’t have Muck Rack, our media relations and relationship-building efforts would be less effective and have less impact.”
“Muck Rack makes sure that we’re targeting writers appropriately and that our pitches are going to the right people. We can save notes about how a reporter prefers to be addressed, personal pronouns and even the way they prefer to receive pitches. It really helps us to build stronger relationships with the media.”
“Before we started using Muck Rack, it might have taken four or five times as long to pitch some stories. It's made my workflow so much more efficient, freeing up time to focus on strategy and creative work.”
“We see our relationship with Muck Rack as a collaboration. The customer success team is extremely responsive, willing to help and always open to new ideas and suggestions. This is quite a different experience than other media software we’ve used in the past.”
“I would call Muck Rack a one-stop-shop -- especially now with broadcast monitoring being added. The best thing about Muck Rack is that the team there is working with you, not for you. The team is so open to setting all customers up for success.”
“If I didn’t have access to this tool, my job would require five interns doing the work of the Muck Rack platform.”
"Getting the full spectrum around the issues that journalists are talking about, especially the issues we care about, helps us understand when is the best time to interact with a journalist it’s so interesting to see the impact of the articles on social through Muck Rack."
“Muck Rack makes it easier to connect with journalists in a way that can successfully unite brands and media outlets.”