“I’ve been doing media relations for a long time and have used every other legacy platform in previous roles. I like the simplicity of Muck Rack. It’s intuitive. Because we’re such a small team, the ability to go into the platform and quickly get the information I need is invaluable.”
“Muck Rack is a huge time saver. Building out media reports used to take a whole day -- now it takes an hour.”
“I love diving into the data offered within the platform, to help inform our pitching efforts. We’re not in the business of blasting pitches, so I want to make sure we are reaching the right reporters at the right time with the right message. Our end goal is to form strong, long-term relationships with journalists, and Muck Rack helps us to do that.”
"If pitching a reporter is the equivalent of going on a blind date, then Muck Rack is the equivalent of match.com. It gives you all of the information you need to make an informed and relevant pitch."
“When we found Muck Rack, we were looking for a tool that allowed us to dig deeper into a reporter’s interests and coverage, and ultimately streamline the time-intensive process of building media lists. We care about lists being personal and deliberate, and an automated or basic platform just doesn’t provide the level of detail and depth we need in order to accomplish this.”
“Imagine a world where Google designed their search engine specifically with PR professionals and journalists in mind, that's Muck Rack.”
"Tools like Muck Rack are critical for us to be able to do our job [Muck Rack Alerts] tip us off very early to stories [and] allows us to have that real time opportunity to engage."
“Using Muck Rack is a very refreshing, personal and humanized experience. It’s a completely different experience than we were having using legacy platforms like Meltwater and Cision.”
“If you like collaboration and saving time, Muck Rack will be a great asset.”
“In PR, everything has to be done the right way. Muck Rack is always up-to-date and relevant.”
“Muck Rack is awesome and offers incredible, efficient solutions for PR professionals. Since I work on a lot of new special projects for the ICRC, Muck Rack is sometimes the only way I can achieve coverage."
"Muck Rack goes above and beyond just finding reporters’ names. There are a lot of other software tools out there that can just spit out names. But Muck Rack offers so many different ways to expand our reach and expertise."
“Reading Muck Rack Alert emails is a daily requirement for me. They keep me up-to-date on the topics that matter most to me.”
“Using Muck Rack felt like a sigh of relief. Even the small details—like opening search queries in new tabs—makes our process so much more streamlined.”
“Since day one, Muck Rack’s customer success team has been incredible. They’re extremely responsive and accommodating, and it's so nice to chat in real time within the platform. There are other platforms where it’s difficult to get a hold of someone, so it’s really nice to have a point person.”