“Our purpose is to give people a taste of life outside the box. To achieve this vision, we must provide experiences that are highly personalized across all customer touchpoints. By using mParticle, we can provide customers with an ‘unapologetically Jack’ experience tailored to their specific tastes and preferences.”

“With mParticle, we have a data-driven advantage in building strong brand loyalty and creating more valuable customer relationships. These powerful data insights will give us the opportunity to convert unknown users to known loyalty members, and ultimately, high-value repeat customers.”