“If we were going to do this project, it was imperative that we track the results to make sure we were spending time and money wisely.”
"Consumers who received the personalized experience viewed and engaged with recipes 3x more than consumers who received the static experience."
“Mixpanel’s core product works really well and helps us improve retention and engagement. Plus, Mixpanel’s solutions team is incredibly helpful!”
“Using Mixpanel in ThoughtSpot has given a new freedom to my team for empowering product management to Sales team for being able to understand product usage and make data enabled decisions without needing to depend on a traditional BI team.”
“I can’t imagine StuDocu without Mixpanel, it allows the whole team to effortlessly whip up any report they need. It is often a critical tool in our strategic and product decision making processes.”
“Mixpanel is intuitive, easy and pleasant to use. The feature to look into funnels, including breakdowns, and having the tool automatically track the properties is super powerful to us.”
“The KYC flow is simple. We explain the KYC process, then users take photos of their documents and IDs which get uploaded onto Paidy. The users are then asked to confirm if they’re politically exposed individuals or not before submitting their application. We then review the information and approve or reject the application."
“In order to do this, we need to understand which features drive the most engagement. When we launch a new feature, we need to assess the impact on user engagement.”
“With Mixpanel, we unearthed many hidden insights regarding our product and users. We would not have been able to drive 100x growth and provide users with an exceptional experience without these insights.”
"We’re following a product-led growth strategy, and for that, understanding user behaviour is the most important thing for us. With the insights from the data, we’re able to drive the users to the final value proposition within our product."
"Viber needed a tool for the product managers to make quick and smart decisions. With Mixpanel, we get the answers we need to execute on our vision."
"There’s a lot of cultural difference in how people use the app. We break down down as much as we can and try to understand users based on their behavior, not the average behavior."
"The ability to understand what different data points represent is critical to data democratization across our teams. Mixpanel has made it easy for us to manage our data so we can change event names and definitions as needed, and clean up implementation issues without requiring engineering resources."
"We use Mixpanel for the first part of the funnel, for discovery, activation, and engagement. I’m in Mixpanel every day, multiple times a day looking at the micro funnels and looking at the inner engagement of customers."
“We wanted to reduce the number of questions asked by Product and Marketing to the Data team. Mixpanel is very easy to use and understand without any technical background. This helps Product Managers become more independent in getting the data and visibility they need to track performance and obtain product insights.”