163 Mixpanel Testimonials

“It definitely allows non-technical people to be more independent. With just a few clicks, I share top-line metrics within my entire organization. It’s great to be able to monitor trends of your top KPIs all in one view–it saves us a lot of time & effort from having to write complicated queries.”

“If we were going to do this project, it was imperative that we track the results to make sure we were spending time and money wisely.”

“Being able to then tie Mixpanel events to our backend data is going to be big for us. Mixpanel helps makes our data more valuable.”

“Mixpanel’s core product works really well and helps us improve retention and engagement. Plus, Mixpanel’s solutions team is incredibly helpful!”

“I love that I am able to, straight out of the box, get week over week retention data and cohort analysis so that when I build apps I don’t end up with people who download and use the app just once. Cohort analysis is necessary in order for me to improve retention.”

“For any product to succeed, you need to understand the users and their journeys. Unless there is a tool to analyze the data and quantify key metrics, we are in the dark. If you want to go deep and you want everything in a visualized pattern, Mixpanel is the go-to software.”

“Before Mixpanel, there were some missing pieces when it came to analytics. Shopify didn’t have any way to help us monitor web and paid traffic around the store merchandise, and Google Analytics wasn’t able to help us with cross-device attribution.”

“This enables our small marketing and customer success team to prioritise their time, since there’s a high volume of signups coming in all the time.”

“Without Mixpanel we would be less efficient in making our data actionable which would have all sorts of ramifications impacting our growth. From our product-led growth strategy to our product development life cycle and strategic roadmap planning, Mixpanel is critical to our success.”

“Mixpanel is a gold mine. It is a must-have for organizations developing data-informed cultures. It allows our team to work from one data source, speak the same language, and see clearly what makes sense to build–and especially what doesn’t.”

"Mixpanel is a universal language at Betterment. Without Mixpanel, bridging the gap between Product and Analytics would be challenging. Our collaboration with both Mixpanel and Hightouch is critical to support Betterment’s data-driven culture."

"We rely on Mixpanel to learn from our experiments ten times faster. The tool empowers the Product, Growth & Marketing, and Development teams by enabling them to learn from deployed experiments and features with little or no assistance from data analysts or scientists."

"Mixpanel’s ability to break data into actionable insights helps us understand the way users are interacting within the platform, test our hypotheses in real time, and not miss a single data point that could be critical in defining the user experience. These insights are invaluable — they help us strengthen our product-market fit."

“Contrary to the popular belief that data only comes into play when the business has enough traction and enough data is generated, the truth is that a perfect mix of quantitative and qualitative analytics and research in the initial phase can save a lot of trouble and iterations in the long run.“

“From a business perspective, our team uses data reports provided by Mixpanel to convince our recruiting partners that CakeResume is capable of recruiting the talents they need. From a product perspective, our team can compare conversion and retention rates before and after each product update to ensure that the upgraded version does bring the performance up a notch. Additionally, our marketing team makes market observations based on the data reports and makes corresponding decisions according to the trends of user behaviors.”