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Market Logic is a fast-growing, venture-financed corporation that provides marketing information systems to the world’s best marketing and research teams. Market Logic’s end-to-end market insights platforms help the world’s leading brands to generate and capitalize on insights. Their software enables consumer-centric decisions with a powerful Insights Engine, a comprehensive Digital Insights Workspace, and an intuitive Business Assistant.
“We have a long-standing product that we’ve sent out on Fridays for over 12 years called ‘The Notes.’ It was a PDF document sent via email, which was extremely old-fashioned."
“The real challenge is how we collate that, synthesize it, tell a story, and produce real insights that are useful and usable beyond just data capture.”
“Consumer insight should be at the center of every major decision we make at Toyota.”
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