GWI was the target audience company that does things a bit differently. Their job is to cut through the noise and give you facts you can trust. Their flagship study represents more than 2 billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings. The world’s largest (and smallest) brands, marketing agencies and media organizations rely on them every day to help them stand out. Working with the likes of Twitter, Google, Spotify, WPP, IPG and Omnicom Group, they help them find really original and in-depth insights through their one-of-a-kind platform.