Market Logic Testimonials

“A huge part of the reason we’re able to sit at the table is because we have the Insights Depot with about $45 million worth of insights on the platform and about 1,500 projects across all different business groups.”

“We already have a basic understanding of usage, so the next step is to measure impact, by looking at how a particular insight is used to guide a specific decision. There’s a lot of data, insights and research, but to be able to track quantitative and qualitative impacts for the company as a whole is essential. AiME and Market Logic are helping us get there. If we didn’t have this type of tool, it would be tricky to come up with impact statements. A centralized view makes this so much easier to do.”