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Zappi built a platform that helps brands run consumer testing through all stages of advertising and innovation development. Their technology gives you easy access to better research methodologies so you can test more, learn more, and ultimately make better decisions about the ads and innovation you take to market. They work with some of the biggest brands in the world to curate methodologies that are grounded in today’s modern world and directly answer the specific questions you have.
"Social Sharing and Cultural Risk are relevant new metrics not available [on other platforms] that better reflect the way people consume content."
"We planned a digital advertising campaign to build & promote the Advil brand in the US. We wanted to understand how format, creatives, audiences were performing, so we could determine …
"Working with Alex and the consulting team was amazing - they jumped right in, were extremely accommodating of tight timelines and produced high quality work. Their support made a busy …
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