Dig Insights is a tech-enabled insight and strategy consultancy that's on a mission to help insights teams answer the question, 'what next?'. Dig empowers its team of researchers, analysts, data scientists, and strategists with internally developed technology and proprietary analytical tools to unlock consumer opportunities for clients and help drive growth.
"I think most people are familiar with the Chipotle experience; you go in and you walk what we call a ‘line’ as your meal gets built. And at Panera, we had five of those going on for each of our categories it added a lot of complexity. We knew we needed to refocus on what is core to our DNA – soups, sandwiches, and salads. And that would help operationally. It would help our franchisees. And it would also help the guests have a better experience."




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