Dig Insights Testimonials

“Dig has become an invaluable partner across so many aspects of our business – and especially for our global team. We’ve worked with Dig on some of our most pressing and strategic customer problems to solve and they truly partner in finding real, workable solutions that connect insight to strategy. Dig goes beyond giving us the data and even the ‘why’, they are our partners in the ‘so what’ for our business. We had the opportunity to partner on global menu research that supported a unified, global perspective on our chicken portfolio of products. They were critical partners in helping us craft a compelling story, grounded in data and human truths, to support our recommendations to our Senior Leaders.”

“The experience of putting together a survey taught us a lot about writing and structuring them for respondents. We want to use all this knowledge in the future as we start to incorporate consumer research into more of our business planning. Not only will we be using Upsiide again for more product launches, but working with the Upsiide team taught us how to do good research. You can’t put a price on that kind of education.”