“We want to focus on growing a long-term company and staying authentic.”

“Our customers and Facebook audience are evenly split between people who have been using fountain pens for a long time and people who have just started using them.”

"On the Mailchimp side, the fact that the API allows us to send automated emails to catch potential customers that might otherwise be lost is a great feature."

“Incorporating automation workflows for signups has been successful and provides the personal touch from our brand. Our welcome email has been a great way to quickly welcome someone to the Priority family and give them our backstory. It lets people know that there’s more than just wheels, a belt, and …

“There’s no doubt they lead directly to sales.”

“I have a major pet peeve with super long e-commerce emails. They drive me crazy, and I think they’re ineffective.”

“We use data to inform all decisions all the time. We’re data-obsessed.”

“For us, it was quite humbling—a bit of an epiphany where we realized that we'd probably approached that very shallowly. There's a lot more complexity to people’s relationships.”

"We use the Mailchimp API to simplify our onboarding. We were able to cut down our onboarding by 80% because now a user can just sign in and start listening to music and then we can relate back the music you listen to to your profile."

"Developing the integration using the Mailchimp API 3.0 was a good experience, documentation is easy to understand and very detailed with proper examples of all requests/responses."

“You’re talking to a smaller group of people. But if you do it right, they will become very loyal to you.”

"I believe that Mailchimp's reporting tools and campaign dashboard were a big part in what motivated me to change our email strategy. With our old email platform, the reporting wasn't as accessible in my opinion and it wasn't visually appealing to look at. Mailchimp made it easier to see our …

"Our most effective campaigns came from using Mailchimp's existing segmentation where we used the Mailchimp API to tag our customers based on their engagement and whether they paid us. We rely on that a lot when we do marketing and that's where we saw a really, really nice conversion, which …

"I can say we earned approximately $52,000 on email in 2021. We tripled our email-earned revenue and saw 25% increase in web traffic."

“It’s a fun concept that makes our everyday travelers influencers among their community as well. Everybody wants to know where they’re going, so it’s exciting for them to be able to share on social.”