237 Mailchimp Testimonials

“It was really cool to see those results. People need to be pinged a couple of times before they end up purchasing.”

“Most of the places I worked in were dark, outdated, and uninviting."

”Twelve years ago, there was nothing, and people were very, very receptive to it.”

"One of the best ways to figure out how to move forward for your clients strategically is to start by looking back."

"I began to invest more and more into building my ring assortment, because I knew most other designers would not go the distance. Now, I make sure I have rings for every size finger out there.”

“It brings a meaningful percentage lift to our site conversion rate, but it’s more than just that. We learned over time that it 1) builds trust, and 2) shows our customers that there are real, live humans behind this business who are easily accessible to answer any last-minute questions.”

“We have a deep understanding of our tech, but we also know when we need to outsource things to the experts. Mailchimp’s automation tools are a perfect example.”

“Using surveys, we figured out what people’s most common onboarding questions are. So our initial welcome email goes out within 12 hours to a new customer to provide them with those answers. It’s really improved the customer experience.”

“We try to keep our emails less salesy. We watch how people come in to our list to figure out how we can best nurture our connection. If someone came in because of pet videos, they may not be as interested in home security. But as long as we keep providing the content they’re interested in, they’ll be happy to hear from us.”

“It’s easy to overwhelm people with ads and offers. We most often tell clients to send fewer emails, not more.”

“Not only that, but it has also generated a ton of revenue for us. To put this in context, we have generated over $800,000 in revenue from the welcome series since we launched it back in 2015.”

“We currently have an opt-in pop-up on our sites, and when people subscribe they receive the welcome series right away. If they don’t open it, they receive another one the next day. This keeps users engaged and it also allows us to communicate the value of our product through another medium.”

“Automation has been so important to me since the very beginning. When you’re running a small but fast-growing company, anything you can do to do more work in less time is huge, and automation is the best for that.”

“I guess you could say our marketing strategy is authenticity. But I also think getting stuck on strategy can get in the way of an authentic voice. Everything we do is in the moment because it’s dependent on seasonality.”

“It was life-changing. We’re raising our seed round right now, so we’ve reached a really exciting time in the business.”