“Our approach is more technology-forward and focuses on putting the entrepreneurs’ interests first.”

“Our art was affecting people, it was affecting spaces, it was activating something that didn’t exist before.”

“Mailchimp helps with that as we can style, design, and code all email templates to look and behave like we designed the root web e-commerce app.”

“It was really cool to see those results. People need to be pinged a couple of times before they end up purchasing.”

"An optimistic message could have seemed out of tone. We preferred to be empathetic with the difficulties of our potential clients. With Mailchimp's CRM tool, we used automations to help create solutions."

“When we have failed to remember to do that, things always get sideways and the organization feels the pain which translates into every part of the business. The opposite is true as well, when we have done it right it is amazing how that moves through all facets of the …

“Mailchimp has helped us create a fun and consumable line of communication across all of our different departments to make sure our entire staff is aware of everything the company has going on.”

“People just delete it if it doesn’t work immediately a lot of the time. The latest stats I saw on that are more text-based emails have 17 to 30% more clicks than image-based emails, so that’s a true substantial difference there.”

“Automations allow us to save time without compromising on creativity or connectivity. We can have our creative touch on even the simplest of transactional emails, and that’s something that’s really important to us.”

“Before, we weren’t really linking to direct products, or in as clear of a way, and now that we’re doing that we get a lot more clicks.”

“The first email is giving them what they expect. We say if you sign up, you get 10% off and here’s your coupon.”

“We wanted some longer-term experience in larger companies first. One of the main reasons [we] actually founded the company at the end of 2011 was that we said, ‘We’ll probably regret not having founded a company when we’re retired.’”

“We did a short project with them where we installed a process on automatically scanning the cards and getting the data into Mailchimp.”

“Using retargeting and re-engagement were separate ideas, really, but they serve important functions. Retargeting lets me reach people who were in the middle of something but got distracted or who are new to the store, while re-engagement is about getting back in touch with my lapsed customers.”

“We want shopping with us to be a positive, memorable experience, so we use order notifications as another way to be positive, friendly, and helpful."