“Automating parts of your business doesn’t have to mean removing the human touch or what’s unique about your brand.”

“I love looking at reports to see what products people are buying from our campaigns. Even when we’re not offering a deal, we still see revenue come in directly from Mailchimp.”

“But now that I’m on Shopify and can use it with tools like Mailchimp, I’m able to look as good as bigger companies.”

“There’s no other way we can touch 5,000-plus people in an instant than with our email newsletter. We’re careful not to hit people too much, but since we’ve curated a great list of folks we have a high participation rate. If anything, I want to make it better and better …

“I thought it would be too weird for a big-ish audience. So the fact that it’s gotten a bigger audience is a nice affirmation of one of those fundamental rules of the internet: that even if what you find interesting is kind of weird, you’ll probably still be able to …

“In our tests, a bigger percentage of people open the non-promotion subject lines—which you would suspect. But there’s something interesting once you look at clicks. Far more people click the promotion-based subject lines. That’s resulted in creating 2 segments: people that care about promotions, and people that might not.”

“There’s someone you have to meet.”

“When she died, I had no idea of where to start: we had no money in our bank account and no database of contacts.”

“The project was almost too big for me. I like a challenge, but I also like to win. And for me, a win isn’t just crossing the finish line, it’s making sure my clients think I’ve done a great job.”

"You can't cut your way to prosperity. I needed to get the word out about these webinars, and Limelight helped me do it."

"Without being able to relate to one another and understand one another and see each other—there is no community and there is no neighborhood."

“We started testing new ideas, especially on the marketing front. Analyzing all the results. Trying to develop strategies that can be applied to other places and workflows that can be tried and true.”

“And if there's no thought behind it, they can't. It will just be some pretty thing that you forget about.”

“That creative brief is really the branch between all of that research and all the design from initial sketching to revisions. It ties the 2 together and keeps us on track."

“We consider it one of the strongest pairings in digital marketing.”