“We try to keep our emails less salesy. We watch how people come in to our list to figure out how we can best nurture our connection. If someone came in because of pet videos, they may not be as interested in home security. But as long as we keep …

“It’s great to work with a company that has such a cool product, and they have a lot of great material as well because of the depth of experience of their staff, a lot of whom have been there for 20 to 30 years. They’re really passionate about what they …

“If we only rely on individuals, fundraisers or grants for funding, I think we are limiting our likelihood of being sustainable.

“I thought it would be too weird for a big-ish audience. So the fact that it’s gotten a bigger audience is a nice affirmation of one of those fundamental rules of the internet: that even if what you find interesting is kind of weird, you’ll probably still be able to …

“In our tests, a bigger percentage of people open the non-promotion subject lines—which you would suspect. But there’s something interesting once you look at clicks. Far more people click the promotion-based subject lines. That’s resulted in creating 2 segments: people that care about promotions, and people that might not.”

“There’s someone you have to meet.”

“When she died, I had no idea of where to start: we had no money in our bank account and no database of contacts.”

“The project was almost too big for me. I like a challenge, but I also like to win. And for me, a win isn’t just crossing the finish line, it’s making sure my clients think I’ve done a great job.”

"You can't cut your way to prosperity. I needed to get the word out about these webinars, and Limelight helped me do it."

"Without being able to relate to one another and understand one another and see each other—there is no community and there is no neighborhood."

“We started testing new ideas, especially on the marketing front. Analyzing all the results. Trying to develop strategies that can be applied to other places and workflows that can be tried and true.”

“And if there's no thought behind it, they can't. It will just be some pretty thing that you forget about.”

“That creative brief is really the branch between all of that research and all the design from initial sketching to revisions. It ties the 2 together and keeps us on track."

“We consider it one of the strongest pairings in digital marketing.”

"Enventys Partners uses a combination of Mailchimp landing pages, Facebook ads, and social media to find fans and drive them to the crowdfunding campaign."