"The 2 big figures are revenue and per-campaign revenue. But we’re also looking at clicks-per-unique-open, and that’s a little stat very few people look at. We’ve found that’s a much better indicator of engagement."

“If we only rely on individuals, fundraisers or grants for funding, I think we are limiting our likelihood of being sustainable.

"The benefits of using the Shopify integration have been having a much better view of the impact of our email marketing strategy. UTM tracking codes are helpful, but being able to quickly reference our performance in Mailchimp or Shopify without jumping to different programs makes it easier to make quick …

“A lot of the students on campus are a younger audience. We find that’s one of the better ways to stay in touch with them.”

“I love going back to the web archives and going to see what Amazon looked like, or Target, and it’s so sterile."

“With everything I do, time is the most important asset I have, and the mobile app lets me maximize my time from anywhere."

"We create segments to communicate with customers in a way that is personal and relevant to things they actually care about. This new way of doing business has allowed Fogarty to build relationships in a way that they never could before."

“Our goal is to help both individuals and companies shop local and help support small local artisans in the most simple way. Our intention was to only ship once a month to customers primarily in Georgia, and today, we ship worldwide to thousands of customers.”

“The materials were affordable and it didn’t take up much space in my home, and this method allowed me to try out lots of different design directions.”

“But now that I’m on Shopify and can use it with tools like Mailchimp, I’m able to look as good as bigger companies.”

“Comfort is key, and customers don’t want to give up their sense of style during this very amazing time of their lives.”

“This is truly a candy store for men who love shoes.”

“There are enough snake oils that have been sold for decades.”

“Thankfully, we have a great production partner who was willing to work with us to place smaller POs more often. They understood that helping us have access to that working capital would help us to grow and in turn bring them more business, too.”

“If you don’t, someone else will.”