"The 2 big figures are revenue and per-campaign revenue. But we’re also looking at clicks-per-unique-open, and that’s a little stat very few people look at. We’ve found that’s a much better indicator of engagement."

“If we only rely on individuals, fundraisers or grants for funding, I think we are limiting our likelihood of being sustainable.

"The benefits of using the Shopify integration have been having a much better view of the impact of our email marketing strategy. UTM tracking codes are helpful, but being able to quickly reference our performance in Mailchimp or Shopify without jumping to different programs makes it easier to make quick …

“It was to leverage the skills I'd developed with email marketing within the e-commerce space to fund a lifestyle running around the world and traveling.”

“You have to walk the walk and donate to conservation charities and live the lifestyle.”

“I just did it a lot as a hobby, and then eventually I had a friend who was setting up an e-commerce site, and she was actually going to make money off of her site instead of just having it for fun. That's when I started charging people and really …

”Twelve years ago, there was nothing, and people were very, very receptive to it.”

“That just didn’t exist, so we decided to make our own.”

“I could’ve just promoted [the livestream] on social media, but I think when it has a landing page it looks more legit, especially when coupled with nice graphics and a nice design. That’s really important.”

“But we started to notice that the reach of her posts using social media marketing was decreasing.”

“The custom templates have been crucial for us to really quickly and effectively modify our messaging and the look and feel of our emails to communicate the latest to our customers and make sure that they feel connected through our branding."

“It’s great to work with a company that has such a cool product, and they have a lot of great material as well because of the depth of experience of their staff, a lot of whom have been there for 20 to 30 years. They’re really passionate about what they …

“It has to be a community-oriented thing and have everyone behind these artists because, just as we’re behind these artists that we’re featuring, we want our tribe to be there and sharing it.”

“Any business that has a solid give-back component has to toe that line between purpose and profit in the messaging strategy."

“Most of the places I worked in were dark, outdated, and uninviting."