“The challenge we have in travel email marketing is that we’re not selling products, We’re selling intent. A travel guide order can be a strong conversion metric. It signals the desire to learn more about a destination and can point to visitation down the road.”

“People can always feel when you take that extra step to engage with them. We never want to be cold. We always want to be inviting and warm, and I think that feeling and that brand of Monday Girl comes through even with something like direct email.”

“I love looking at reports to see what products people are buying from our campaigns. Even when we’re not offering a deal, we still see revenue come in directly from Mailchimp.”

"Enventys Partners uses a combination of Mailchimp landing pages, Facebook ads, and social media to find fans and drive them to the crowdfunding campaign."

“It was to leverage the skills I'd developed with email marketing within the e-commerce space to fund a lifestyle running around the world and traveling.”

“You have to walk the walk and donate to conservation charities and live the lifestyle.”

“I just did it a lot as a hobby, and then eventually I had a friend who was setting up an e-commerce site, and she was actually going to make money off of her site instead of just having it for fun. That's when I started charging people and really …

”Twelve years ago, there was nothing, and people were very, very receptive to it.”

“That just didn’t exist, so we decided to make our own.”

“I could’ve just promoted [the livestream] on social media, but I think when it has a landing page it looks more legit, especially when coupled with nice graphics and a nice design. That’s really important.”

“But we started to notice that the reach of her posts using social media marketing was decreasing.”

“The custom templates have been crucial for us to really quickly and effectively modify our messaging and the look and feel of our emails to communicate the latest to our customers and make sure that they feel connected through our branding."

“It’s great to work with a company that has such a cool product, and they have a lot of great material as well because of the depth of experience of their staff, a lot of whom have been there for 20 to 30 years. They’re really passionate about what they …

“It has to be a community-oriented thing and have everyone behind these artists because, just as we’re behind these artists that we’re featuring, we want our tribe to be there and sharing it.”

“Any business that has a solid give-back component has to toe that line between purpose and profit in the messaging strategy."