“I had no idea what emailing that many people would be like.”

“We were keen to involve Londoners in these important conversations and encourage them to tell us not just what's best for them, but also what works best for their neighborhood and for all Londoners."

“Automating parts of your business doesn’t have to mean removing the human touch or what’s unique about your brand.”

“If you don’t, someone else will.”

“Experiencing growth in one part of the business can result in a bottleneck in another part of the business.”

“The sense of community is what makes Garnish & Gather unique.”

“Fall is all about crops you can depend on for the long haul: the sturdy rutabaga, the cantankerous carrot, the starchy, stable potato. They are like bulky sweaters for your bellies, comfortable and filling, these vegetables will be sure to hold you over all winter long.”

“But it was important for us to just establish some credibility by associating with a known brand like Birchbox.”

“We just needed to get our ducks in a row and our content together. Retargeting those people is low-hanging fruit. It’s silly not to do it.”

“With entrepreneurship there are, of course, new challenges every day, but one of our main challenges has been figuring out how to differentiate ourselves from others.”

“When I come up with one I like, I just buy it. I actually started to lose track of them, but I don’t let them expire. You never know when you’ll need it.”

“At this point we’ve run 5 or 6 campaigns for them, and we’ve grown their subscriber list from 18,000 to about 100,000 now.”

“When a client sees you’re making decisions in their interest, they’re willing to hear you out.”

“And the most guaranteed way to get more names on your email list is to buy them.”

“When we were first thinking through this problem, we thought, like a lot of people—if social media traffic to a site didn’t lead to a sale, that was a failure to us.”