“The option to show my ads to people who are similar to my contacts is what has made our ads so much more successful.”

"Way more people clicked on the crayons, So when we do Instagram, when we write blog posts, we know that people are curious about our authenticity, and that affects everything we do.”

“We send ads through Mailchimp, because it’s really like having a second brain. It saves us time, it saves us resources, everything is in one place, and it’s intuitive. It therefore enables us to focus on other more important parts of our business.”

“The sense of community is what makes Garnish & Gather unique.”

“Fall is all about crops you can depend on for the long haul: the sturdy rutabaga, the cantankerous carrot, the starchy, stable potato. They are like bulky sweaters for your bellies, comfortable and filling, these vegetables will be sure to hold you over all winter long.”

“But it was important for us to just establish some credibility by associating with a known brand like Birchbox.”

“We just needed to get our ducks in a row and our content together. Retargeting those people is low-hanging fruit. It’s silly not to do it.”

“With entrepreneurship there are, of course, new challenges every day, but one of our main challenges has been figuring out how to differentiate ourselves from others.”

“When I come up with one I like, I just buy it. I actually started to lose track of them, but I don’t let them expire. You never know when you’ll need it.”

“At this point we’ve run 5 or 6 campaigns for them, and we’ve grown their subscriber list from 18,000 to about 100,000 now.”

“When a client sees you’re making decisions in their interest, they’re willing to hear you out.”

“And the most guaranteed way to get more names on your email list is to buy them.”

“When we were first thinking through this problem, we thought, like a lot of people—if social media traffic to a site didn’t lead to a sale, that was a failure to us.”

“When we launched on Kickstarter in 2013, we thought our target market was young male millennials like us, our packaging should be stick packs like every other drink mix, our primary sales channel would be grocery stores, and our marketing channel would be in-store demos.”

“We started as a way for our subscribers to discover their new favorite jam, cocktail mixer, or cookie, and we continue to seek out new makers and goods.”