“With the time that we save with Mailchimp automations, we can really focus more on other aspects of the business, like growing our brand, designing new products, and marketing instead of sending out individual emails to every single customer.”

"When I envisioned the people I wanted to work with at Palabra, I aimed for the best: That’s why I connected with Alessandra and then our third partner."

“If you don’t, someone else will.”

“The sense of community is what makes Garnish & Gather unique.”

“Fall is all about crops you can depend on for the long haul: the sturdy rutabaga, the cantankerous carrot, the starchy, stable potato. They are like bulky sweaters for your bellies, comfortable and filling, these vegetables will be sure to hold you over all winter long.”

“But it was important for us to just establish some credibility by associating with a known brand like Birchbox.”

“We just needed to get our ducks in a row and our content together. Retargeting those people is low-hanging fruit. It’s silly not to do it.”

“With entrepreneurship there are, of course, new challenges every day, but one of our main challenges has been figuring out how to differentiate ourselves from others.”

“When I come up with one I like, I just buy it. I actually started to lose track of them, but I don’t let them expire. You never know when you’ll need it.”

“At this point we’ve run 5 or 6 campaigns for them, and we’ve grown their subscriber list from 18,000 to about 100,000 now.”

“When a client sees you’re making decisions in their interest, they’re willing to hear you out.”

“And the most guaranteed way to get more names on your email list is to buy them.”

“When we were first thinking through this problem, we thought, like a lot of people—if social media traffic to a site didn’t lead to a sale, that was a failure to us.”

“When we launched on Kickstarter in 2013, we thought our target market was young male millennials like us, our packaging should be stick packs like every other drink mix, our primary sales channel would be grocery stores, and our marketing channel would be in-store demos.”

“We started as a way for our subscribers to discover their new favorite jam, cocktail mixer, or cookie, and we continue to seek out new makers and goods.”