“When we have failed to remember to do that, things always get sideways and the organization feels the pain which translates into every part of the business. The opposite is true as well, when we have done it right it is amazing how that moves through all facets of the business and how much better things operate.”
"Our most effective campaigns came from using Mailchimp's existing segmentation where we used the Mailchimp API to tag our customers based on their engagement and whether they paid us. We rely on that a lot when we do marketing and that's where we saw a really, really nice conversion, which was super helpful."
“That way folks know exactly what they’re eating and can truly feel good about it.”
“And that became this word for a new studio that was about to exist.”
“So, managing them really becomes a matter of planning and making sure things don’t break.”
“You couldn’t do cool things with it, because if you tried something too ambitious, it wouldn’t work across clients. And the email services didn’t seem too interested in fixing it.”
"We’re in the hospitality business.”
“Whether it’s standing under the stars watching a collaboration show or playing against their favorite artists in a round of Family Feud, we want every person on board to have that moment where they say to themselves ‘I am where I need to be, with who I need to be with, doing what I need to be doing."
“We want to focus on growing a long-term company and staying authentic.”
“So I started to experiment, and it grew into a project to push email as far as I could. And it turns out there is some support for just about everything — everything I’ve set out to do has pretty much come off.”
"I wanted to collaborate, but I couldn't find anyone who really fit the match."
“I go hard all the time. But if there isn’t that trigger to make it ignite, it never clicks on.”
“It’s certainly not for everyone, but it works for our tribe.”
“The option to show my ads to people who are similar to my contacts is what has made our ads so much more successful.”
“We discovered that selling based [solely] on finished product inventory was holding us back.”