“That way folks know exactly what they’re eating and can truly feel good about it.”
“Personalizing emails not just by names, but according to their past purchasing behaviors, for example, gets you a much higher engagement rate.”
“We really believe email is a great channel for educational content delivery. First of all, 2.5 billion people have an email address. Second, all of us have email apps on all of our devices. Third, people already have a habit of checking their email multiple times a day, especially first thing in the morning. Why not take advantage of all these benefits? We’ve tried to use this habit to form another one—learning new things every morning with Highbrow.”
“We discovered that selling based [solely] on finished product inventory was holding us back.”
“Friends Instagrammed images of the smoke plume, and I received texts as I was coming home from Santa Monica that evening.”
“We continue to strive to engage customers and have them feel like they’re part of our community, not just a consumer buying things.”
“I knew the brand was going to have to be about educating women on the art of a better shave, since safety razors are different from the multi-blade razors most of us are used to."
“Our approach is more technology-forward and focuses on putting the entrepreneurs’ interests first.”
“If we only rely on individuals, fundraisers or grants for funding, I think we are limiting our likelihood of being sustainable.
“I thought I once had the formula for this, but ultimately, you have to stay on vision and adapt as things keep changing.”
“I was 19 years old, and my business was growing like crazy.”
"In just the last 12 months, we've gone from shipping a couple thousand socks per month to tens of thousands of packages."
“I love looking at reports to see what products people are buying from our campaigns. Even when we’re not offering a deal, we still see revenue come in directly from Mailchimp.”
“I thought writing had to be a hobby, which sucked — it really sucked — because that’s what I wanted to do."
“Press features lend credibility to your brand and have the power to open doors and get conversations going with key decision makers.”