"Way more people clicked on the crayons, So when we do Instagram, when we write blog posts, we know that people are curious about our authenticity, and that affects everything we do.”

“But now that I’m on Shopify and can use it with tools like Mailchimp, I’m able to look as good as bigger companies.”

“Being able to tailor our marketing strategies to reach 2 different audiences, for different business needs, in different geographic areas, all within 1 platform, is incredibly beneficial. The flexibility and ability to use Mailchimp to serve diverse goals is a huge benefit.”

“By allowing our members to sign up and manage their own accounts online, we put the control in their hands."

“It’s just so different from a regular website. Say you’re selling hiking gear. You’ve got to figure out the categories, how are they treated differently, what does the boots page look like, are we showing certain styles together, or do we further divide them into sub-categories? There is much more …

"It’s all about having empathy for the customer. What do they want? What do they hate? What keeps them up at night."

“Automating parts of your business doesn’t have to mean removing the human touch or what’s unique about your brand.”

“I had been used to having a lot of freedom, and this job really tied me down. We had meetings to plan other meetings.”

“We really believe email is a great channel for educational content delivery. First of all, 2.5 billion people have an email address. Second, all of us have email apps on all of our devices. Third, people already have a habit of checking their email multiple times a day, especially first …

“It feels a little bit more personal. People can see through emails where there’s 50 images and it’s clear that it’s selling you something. An unstyled email just feels a bit more like an old college friend hopped on Gmail.”

“It seemed like a really big deal since it hadn’t happened in centuries, and I thought the idea of ‘hanging up the hat’ was a quiet way to convey the news. A few people noticed [the drawing], and told me to keep doing it.”

“I had no idea what emailing that many people would be like.”

“We’ve had a Mailchimp newsletter since the beginning—before we had anything to say, even."

“We were taking the work that was available, but we weren’t as excited or as passionate as we wanted to be.”

"When I envisioned the people I wanted to work with at Palabra, I aimed for the best: That’s why I connected with Alessandra and then our third partner."