“It brings a meaningful percentage lift to our site conversion rate, but it’s more than just that. We learned over time that it 1) builds trust, and 2) shows our customers that there are real, live humans behind this business who are easily accessible to answer any last-minute questions.”

“Ultimately, it’s getting to know our customer. Mailchimp’s tools and platform allow us to get closer and understand what they want.”

“The whole summer leading up to us even starting the brand, we kept thinking about it. Evan always says people have great ideas all of the time, but no one actually pursues it. So it was like if we just follow through then this might be something.”

“By allowing our members to sign up and manage their own accounts online, we put the control in their hands."

“It’s just so different from a regular website. Say you’re selling hiking gear. You’ve got to figure out the categories, how are they treated differently, what does the boots page look like, are we showing certain styles together, or do we further divide them into sub-categories? There is much more …

"It’s all about having empathy for the customer. What do they want? What do they hate? What keeps them up at night."

“Automating parts of your business doesn’t have to mean removing the human touch or what’s unique about your brand.”

“I had been used to having a lot of freedom, and this job really tied me down. We had meetings to plan other meetings.”

“We really believe email is a great channel for educational content delivery. First of all, 2.5 billion people have an email address. Second, all of us have email apps on all of our devices. Third, people already have a habit of checking their email multiple times a day, especially first …

“It feels a little bit more personal. People can see through emails where there’s 50 images and it’s clear that it’s selling you something. An unstyled email just feels a bit more like an old college friend hopped on Gmail.”

“It seemed like a really big deal since it hadn’t happened in centuries, and I thought the idea of ‘hanging up the hat’ was a quiet way to convey the news. A few people noticed [the drawing], and told me to keep doing it.”

“I had no idea what emailing that many people would be like.”

“We’ve had a Mailchimp newsletter since the beginning—before we had anything to say, even."

“We were taking the work that was available, but we weren’t as excited or as passionate as we wanted to be.”

"When I envisioned the people I wanted to work with at Palabra, I aimed for the best: That’s why I connected with Alessandra and then our third partner."