“When we have failed to remember to do that, things always get sideways and the organization feels the pain which translates into every part of the business. The opposite is true as well, when we have done it right it is amazing how that moves through all facets of the business and how much better things operate.”
"Our most effective campaigns came from using Mailchimp's existing segmentation where we used the Mailchimp API to tag our customers based on their engagement and whether they paid us. We rely on that a lot when we do marketing and that's where we saw a really, really nice conversion, which was super helpful."
“That way folks know exactly what they’re eating and can truly feel good about it.”
“By allowing our members to sign up and manage their own accounts online, we put the control in their hands."
“It’s just so different from a regular website. Say you’re selling hiking gear. You’ve got to figure out the categories, how are they treated differently, what does the boots page look like, are we showing certain styles together, or do we further divide them into sub-categories? There is much more of a UX component to it.”
"It’s all about having empathy for the customer. What do they want? What do they hate? What keeps them up at night."
“Automating parts of your business doesn’t have to mean removing the human touch or what’s unique about your brand.”
“I had been used to having a lot of freedom, and this job really tied me down. We had meetings to plan other meetings.”
“We really believe email is a great channel for educational content delivery. First of all, 2.5 billion people have an email address. Second, all of us have email apps on all of our devices. Third, people already have a habit of checking their email multiple times a day, especially first thing in the morning. Why not take advantage of all these benefits? We’ve tried to use this habit to form another one—learning new things every morning with Highbrow.”
“It feels a little bit more personal. People can see through emails where there’s 50 images and it’s clear that it’s selling you something. An unstyled email just feels a bit more like an old college friend hopped on Gmail.”
“It seemed like a really big deal since it hadn’t happened in centuries, and I thought the idea of ‘hanging up the hat’ was a quiet way to convey the news. A few people noticed [the drawing], and told me to keep doing it.”
“I had no idea what emailing that many people would be like.”
“We’ve had a Mailchimp newsletter since the beginning—before we had anything to say, even."
“We were taking the work that was available, but we weren’t as excited or as passionate as we wanted to be.”
"When I envisioned the people I wanted to work with at Palabra, I aimed for the best: That’s why I connected with Alessandra and then our third partner."