“People can always feel when you take that extra step to engage with them. We never want to be cold. We always want to be inviting and warm, and I think that feeling and that brand of Monday Girl comes through even with something like direct email.”

"It’s all about having empathy for the customer. What do they want? What do they hate? What keeps them up at night."

“By being able to test side-by-side over a long period of time, we can better understand our customers and better present them the materials they want.”

“We started as a way for our subscribers to discover their new favorite jam, cocktail mixer, or cookie, and we continue to seek out new makers and goods.”

“We adhere to the show-don’t-tell philosophy. Let’s not tell our customers that you can play a synthesizer like a guitar; let’s make a video, really inform people, and show them how fun it is.”

“From sharp video content to emails bursting with color, we do our best to show off all this new product can do and how it can elevate music-making for our customers.”

“Our art was affecting people, it was affecting spaces, it was activating something that didn’t exist before.”

“I’m also my target audience, which makes my job a million times easier.”

“The best thing we’ve ever done to promote brand awareness has been making sure every customer that walks through our door gets the same experience."

“It took about 9 months of that until I quit. It just wasn’t healthy — I was working 12-hour shifts and still getting paid like a junior designer. Some days I couldn’t get out of bed, the stress was so bad, and I started living on NoDoz and pineapple juice.”

“We have this really wonderful opportunity to find this unique way to use what we do—making records and partnering with artists and releasing albums—and connecting that to people in a different way and on a different level."

“We have a nice, big front window that we merchandise with seasonally appropriate products designed to catch people’s eyes and draw them into the store.”

“They had little to no awareness and came to us looking to build an audience with the right content strategy to grow the commerce side of their business.”

“Southern cuisine has really been elevated by recent trends in the restaurant scene, and there’s an audience there that wants to grow their knowledge and appreciation of what Southern cooking is. People are realizing it’s deeper and more complex than they thought, and as the South grows, our cuisine grows …

“I’ve always been influenced by streetwear and hip hop, and I didn’t see why my kid couldn’t dress the same way."