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"Isentia helped us understand our digital equity and brand experience across all markets with a consistent form of measurement. With the brand audit, we were able gauge our existing brand equity across APAC and identify opportunities to capture a greater share of the audience. The audit served as a great resource for our marketing efforts and communications planning."
"The APC … [has] no hesitation in implementing [several of Isentia’s recommendations] as part of our social media strategy moving forward. The analysis clearly identified a need to inject more resources into the APC’s social media operations, [which] will be valuable when we craft our social media plans for upcoming events. The report’s findings will also have significant ramifications for our future recruitment of our media staff, and will see us target potential candidates with much more diverse skill sets than those targeted at previous Games."
Meltwater helps businesses drive growth and build brands. Meltwater's online intelligence platform analyzes billions of digital documents daily to extract precise, timely business insights that help more than 20,000 companies understand markets, engage the customers, and master the new social business environment. With offices in 27 countries, Meltwater is dedicated to personal, global service built on local expertise. Guided by core values, Meltwater culture is based on a fundamental belief in people and the potential they possess. They are not afraid of investing in hidden talent and believe that in an environment where people are motivated and supported by colleagues, individuals will discover strengths.
TrendKite is dedicated to helping PR professionals and agency teams build a timely, highly accurate picture of their brands’ media coverage with ease. TrendKite's advanced analytics, beautiful reporting and sophisticated share of voice analysis help clients achieve, validate and communicate success. TrendKite help brands and agencies, particularly those with a Business-to-Business focus, solve problems related to PR analytics and reporting by providing them with better insight into industry trends, press activity, and market opportunities. TrendKite's solution drives accuracy, illuminates coverage quality, quantifies the impact of high-value, earned media and eliminates labor intensive reporting. Our users capitalize quickly on the most important placement opportunities and expertly define the real business impact of PR activities.
Cision Gorkana is the market leader in global media intelligence (and a part of the rapidly growing global company, Cision). They connect brand owners and organisations to critical information and insight to help them control and manage their reputation across all media platforms. In today’s fast-paced media landscape, their unique blend of smart technology and bright analysts give their clients a clear competitive advantage. As pioneers of the industry, they have redefined the way media intelligence works, transforming the way professionals connect and engage with the media. Their powerful database, human reviewed monitoring, social media and analysis services help make sense of the rapidly evolving media landscape. This essential information allows their customers to make the right decisions with relevant content, in real-time. Thousands of brands use their services to: - Manage media reputation - Plan campaigns more accurately - Develop closer relationships with journalists - Track, analyse and engage with mainstream and social media coverage - Demonstrate the impact of communication strategies - Recognise future opportunities and threats through horizon scanning With offices in London and New York, they provide a global media database and monitoring service with content analysed from over 150 countries in more than 50 languages.
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