Cision Gorkana is the market leader in global media intelligence (and a part of the rapidly growing global company, Cision). They connect brand owners and organisations to critical information and insight to help them control and manage their reputation across all media platforms. In today’s fast-paced media landscape, their unique blend of smart technology and bright analysts give their clients a clear competitive advantage. As pioneers of the industry, they have redefined the way media intelligence works, transforming the way professionals connect and engage with the media. Their powerful database, human reviewed monitoring, social media and analysis services help make sense of the rapidly evolving media landscape. This essential information allows their customers to make the right decisions with relevant content, in real-time. Thousands of brands use their services to: - Manage media reputation - Plan campaigns more accurately - Develop closer relationships with journalists - Track, analyse and engage with mainstream and social media coverage - Demonstrate the impact of communication strategies - Recognise future opportunities and threats through horizon scanning With offices in London and New York, they provide a global media database and monitoring service with content analysed from over 150 countries in more than 50 languages.
“Gorkana’s analytics help us understand if we’re reaching our target audiences and the target media markets that Ketchum has worked with us to develop. As a team, we can report to our Institute Chairmen (the head physicians of each clinical area) so they know our efforts are supporting their business priorities, who on their teams are contributing most effectively to our efforts, and the value PR brings to their institutes.”
“We were very satisfied with the results of the Gorkana survey. In this particular incident, it was relevant for us to use a survey to help us garner coverage, and with the fantastic results we saw, the money was justified.”
“We see Gorkana as a vital ingredient of our campaigns. Their evaluation reports give us a real understanding of both the media, social media and insights and, more importantly, the business impact of campaigns such as #MissingType. Knowing what works well and taking learning forward is vital as the media and social media landscape is constantly changing and we absolutely must constantly evolve to ensure we publicly promote donation as effectively as possible to continue saving lives.”
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