Cision Gorkana is the market leader in global media intelligence (and a part of the rapidly growing global company, Cision). They connect brand owners and organisations to critical information and insight to help them control and manage their reputation across all media platforms. In today’s fast-paced media landscape, their unique blend of smart technology and bright analysts give their clients a clear competitive advantage. As pioneers of the industry, they have redefined the way media intelligence works, transforming the way professionals connect and engage with the media. Their powerful database, human reviewed monitoring, social media and analysis services help make sense of the rapidly evolving media landscape. This essential information allows their customers to make the right decisions with relevant content, in real-time. Thousands of brands use their services to: - Manage media reputation - Plan campaigns more accurately - Develop closer relationships with journalists - Track, analyse and engage with mainstream and social media coverage - Demonstrate the impact of communication strategies - Recognise future opportunities and threats through horizon scanning With offices in London and New York, they provide a global media database and monitoring service with content analysed from over 150 countries in more than 50 languages.
“We used Gorkana Surveys to generate trade press coverage for one of our clients. Being able to survey a relevant sample of the UK population quickly and cost-effectively is a great PR tool. I was impressed with the support we got from the Gorkana team throughout the process and we will certainly be using the service again in the near future.”
“The analysis of Action on Stroke Month is a vital element for the whole organisation, providing valuable insight to the successes of our PR strategy and informing future work. This year we had the most successful Action on Stroke Month ever, driven in the main through integrated planning informed by learning from previous years.”
“We have seen the importance of letting a campaign breathe, in the sense that it’s hard to sustain high levels of message penetration across a prolonged period of time. It’s really important, therefore, to have a clear comms plan that sets out milestones and key moments to focus our proactive media work. It’s been vital having the evaluation data, to keep an eye on fluctuations over time relating to individual events and to benchmark from thereon out.”
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