13 Cision Gorkana Testimonials

“The use of measurement has become essential to demonstrate the effectiveness of our communications activity and how we support the business. These research methods not only help us guide our projects but also help us measure the role/impact of our third-party PR services.”

“In these busy and intensive times, a trusted and regular daily reporting service of coverage is most welcome and Gorkana continues to provide us with this muchvalued service: weekly, monthly and all year round. Its app allows greater and quicker access to reviews, as does its website and we appreciate the service it provides us with.”

“This approach has informed Defra’s engagement with stakeholders, enabled better planning and, crucially, has increased the capability of their incident response team to ensure that the right information (floods, horsemeat, disease outbreaks) is delivered to targeted audiences quickly and effectively.”

“The analysis of Action on Stroke Month is a vital element for the whole organisation, providing valuable insight to the successes of our PR strategy and informing future work. This year we had the most successful Action on Stroke Month ever, driven in the main through integrated planning informed by learning from previous years.”

"You can’t argue with a 120% uplift in direct traffic, or the fact that we had more Twitter impressions in two days than we had in six months last year."

“Gorkana’s analytics help us understand if we’re reaching our target audiences and the target media markets that Ketchum has worked with us to develop. As a team, we can report to our Institute Chairmen (the head physicians of each clinical area) so they know our efforts are supporting their business priorities, who on their teams are contributing most effectively to our efforts, and the value PR brings to their institutes.”

“Working with Gorkana has taken our analysis program to another level. For the first time we are able to have a consistent global overview while still retaining the detail that the individual country teams need. We are now able to demonstrate the effect that our combined communications activity has on our strategic goals which we can communicate to senior stakeholders, as well as gaining valuable insight to improve what we do over time.”

“We were very satisfied with the results of the Gorkana survey. In this particular incident, it was relevant for us to use a survey to help us garner coverage, and with the fantastic results we saw, the money was justified.”

“We have seen the importance of letting a campaign breathe, in the sense that it’s hard to sustain high levels of message penetration across a prolonged period of time. It’s really important, therefore, to have a clear comms plan that sets out milestones and key moments to focus our proactive media work. It’s been vital having the evaluation data, to keep an eye on fluctuations over time relating to individual events and to benchmark from thereon out.”

“We see Gorkana as a vital ingredient of our campaigns. Their evaluation reports give us a real understanding of both the media, social media and insights and, more importantly, the business impact of campaigns such as #MissingType. Knowing what works well and taking learning forward is vital as the media and social media landscape is constantly changing and we absolutely must constantly evolve to ensure we publicly promote donation as effectively as possible to continue saving lives.”

“As part of the Longitude Prize campaign we needed to encourage the public to vote and get potential competitors to pre-register. The Gorkana report showed how different marketing activities, including media coverage, contributed to driving the public to vote at different phases of the campaign.”

“We used Gorkana Surveys to generate trade press coverage for one of our clients. Being able to survey a relevant sample of the UK population quickly and cost-effectively is a great PR tool. I was impressed with the support we got from the Gorkana team throughout the process and we will certainly be using the service again in the near future.”

“We are now able to listen to a whole breadth of relevant conversations about our brand, our business and our leaders to easily identify influencers who are talking about our company. With this social insight, we can then determine if engagement is needed with our respective influencers in the form of clarifications, content partnerships or further communication actions.”