"The APC … [has] no hesitation in implementing [several of Isentia’s recommendations] as part of our social media strategy moving forward. The analysis clearly identified a need to inject more resources into the APC’s social media operations, [which] will be valuable when we craft our social media plans for upcoming events. The report’s findings will also have significant ramifications for our future recruitment of our media staff, and will see us target potential candidates with much more diverse skill sets than those targeted at previous Games."