2978 IBM Testimonials

"IBM Watson Analytics has been vital in enabling us to unpick a mass of previously impenetrable data and unveil valuable insights."

"We can replicate any database we have under our Connio platform in real time. That basically gives the freedom to our customer to do whatever they want to do with their data."

"Deploying IBM Turbonomic was a turning point for us in understanding what the issue was and working through it. It helped us out a lot."

"IBM Sterling B2B Integrator is our lifeline. Without it, we wouldn’t have efficient communications between us and our customers and vendors."

"Our IBM solution is sufficiently scalable to address our corporate growth plans."

"We are making it easier for customers to do business with us than ever before, and empowering our teams to service those customers more efficiently."

“The goal is to carry on a conversation in a scalable, intelligent and automated way to grow the business value of each individual customer.”

“IBM Marketing Cloud proved to be perfect for our needs in terms of sending out hundreds of personalized emails every day, centered on dynamic content aligned with the different stages of the lead nurturing process.”

“We have recently been acquired by a multinational company called Advanced Sports Enterprises, a B2B retailer with a presence in more than 80 markets worldwide. Our aim is to combine the B2C expertise of the Performance Bicycle brand with our parent company’s global trading partner network—enabling us to reach thousands of new customers. Thanks to our cloud e-commerce platform, performing the necessary integrations between our business systems will be a relatively straightforward and efficient process, helping us to go to market with new joint ventures faster.”

“Every customer is unique. A road cyclist who commutes on their bike every day has different requirements compared to someone who goes mountain biking on the weekend, and a promotion that resonates with one of these customers might not be at all relevant to the other. We knew our combination of physical stores and e-commerce sites could give us a valuable advantage over online-only competitors—but only if we could understand and market to individual customer preferences.”

“Today, a lot of customers will do extensive research on our sites before they visit, and move back and forth between channels throughout the decision-making process. However, because we lacked a single view of those interactions, these customer journeys were for the most part invisible to us. To better understand what inspires our customers to purchase, we wanted to unify data on customer interactions across all our channels on a single platform.”

"IBM is helping us to keep the customer experience at the heart of our customer communications strategy."

"The biggest benefit of being in the cloud is there’s no barrier to it—when we want to extend our business, we can start implementing quickly."

"Digital marketing is essential to our services, how we engage with the public and our supporters."

"Our IBM B2B integration platform is helping us to drive our outsourcing strategy, focus on core banking competencies and ultimately deliver higher-quality services to our customers around the world."