“Our work with IBM Watson and Havas is one way that we're leaning into leading-edge technology like artificial intelligence to create a more valuable, customized experience for our clients and prospects.”
"By migrating our core insurance administration system to IBM DB2, we have cut licensing and database administration costs by 80 percent."
“We decided to take a cross-cloud approach on Salesforce because of all the possibilities to transform everything: e-commerce, marketing automation, integration, customer care, data and analytics."
"IBM Tealeaf CEM solutions are a vital part of our e-business strategy and website performance. With IBM Tealeaf CEM solutions, we now have full visibility on exactly what our customers experience and we are able offer the best online experience for our customers."
"IBM Sterling B2B Integrator is our lifeline. Without it, we wouldn’t have efficient communications between us and our customers and vendors."
"Our IBM solution is sufficiently scalable to address our corporate growth plans."
"We are making it easier for customers to do business with us than ever before, and empowering our teams to service those customers more efficiently."
“The goal is to carry on a conversation in a scalable, intelligent and automated way to grow the business value of each individual customer.”
“IBM Marketing Cloud proved to be perfect for our needs in terms of sending out hundreds of personalized emails every day, centered on dynamic content aligned with the different stages of the lead nurturing process.”
“We have recently been acquired by a multinational company called Advanced Sports Enterprises, a B2B retailer with a presence in more than 80 markets worldwide. Our aim is to combine the B2C expertise of the Performance Bicycle brand with our parent company’s global trading partner network—enabling us to reach thousands …
“Every customer is unique. A road cyclist who commutes on their bike every day has different requirements compared to someone who goes mountain biking on the weekend, and a promotion that resonates with one of these customers might not be at all relevant to the other. We knew our combination …
“Today, a lot of customers will do extensive research on our sites before they visit, and move back and forth between channels throughout the decision-making process. However, because we lacked a single view of those interactions, these customer journeys were for the most part invisible to us. To better understand …
"IBM is helping us to keep the customer experience at the heart of our customer communications strategy."
"The biggest benefit of being in the cloud is there’s no barrier to it—when we want to extend our business, we can start implementing quickly."
"Digital marketing is essential to our services, how we engage with the public and our supporters."
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