“From a technical perspective, it’s a big data problem. Not only is the volume and velocity of orders often very high, but the information is also very varied—held in multiple formats and fragmented across multiple systems and lines of business.”
“The passion that Ferrari fans have for the brand, for Ferrari, for the history, is something very special to witness and you can definitely feel it every time you are in Italy or on a racing track.”
"The solution powered by WebSphere Portal is a strategic milestone in expanding the collaboration infrastructure of our company."
"We are helping our clients to deliver the kinds of compelling, personalized messages that inspire customers to purchase."
"Our results have shown that the more you personalize your messages, the better your customers will respond."
"Orders and invoices are our lifeline, and happy customers lead to additional business."
"IBM Global Business Services offered the best functional fit, but also, and perhaps more importantly, the best cultural fit. There was a definite can-do attitude and a willingness to go beyond the terms of the contract. We wanted not just a supplier, but a global partner for the long-term development …
“In one particular test, we saw users with rewards had 125 percent higher open rates, 168 percent higher click rates, and our conversion rate was up a whopping 461 percent”
"In one particular test, we saw users with points had 125 percent higher open rates, 168 percent higher click rates, and our conversion rate was up a whopping 461 percent, showing us that engaged users who buy into our brand, even a little bit, can provide a huge boost to …
“With Etherios’ expertise and the product capabilities of IBM Marketing Cloud, we have completely overhauled how we market to current members and the acquisition of new ones. This initiative has exceeded our expectations.”
"If we send out a message that hits the heart of our students, we see our scholarship applications skyrocket."
"Because DB2 Business Intelligence tools enable NSS to perform predictive analysis on the business transactions and financial histories of customers above the real-time data flow, loan applications from existing customers can be reviewed and approved in half the original time."
"We can now go from conceptualizing a new granular, targeted marketing campaign to launching it in a single day."
"Our IBM Commerce solutions are putting us on track to massively boost the effectiveness of our multi-channel marketing."
"IBM Tealeaf CEM solutions are a vital part of our e-business strategy and website performance. With IBM Tealeaf CEM solutions, we now have full visibility on exactly what our customers experience and we are able offer the best online experience for our customers."
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